Beisia's Rest Support Series Launched Under "ALWEAR"

Beisia Co., Ltd. (Headquarters: Maebashi City, Gunma Prefecture, President and Representative Director: Takatoshi Aiki, hereinafter "Beisia") will launch its Rest Support Series from its original brand "ALWEAR" at 76 Beisia stores starting July 8 (Wed). This product achieves "recovery wear easily purchasable at supermarkets" while possessing the quality of general medical equipment that can be expected to promote blood circulation. This time, we are introducing innerwear and loungewear that are easy to incorporate into everyday wear and can be used in a wide range of scenes, from waking up to sleeping. We encourage not only those who are wearing recovery wear for the first time but also those who regularly use it to try Beisia's Rest Support Series on this occasion.

◆About the Development of "ALWEAR Rest Support Innerwear"

<Development Background and Aspirations>

In recent years, interest in the recovery wear market has been growing, and demand for items that support daily rest and conditioning is expanding. Amidst this trend, requests have been received internally to "develop recovery items under our own brand."

Furthermore, the popularity of our blood circulation-promoting pajamas sold on our online shop also boosted development. With the desire to deliver recovery items that can be easily incorporated into daily life to more customers, we have decided to launch the "ALWEAR" series, including innerwear and loungewear.

This product's major feature is that it can be "easily purchased at supermarkets," and we aimed to create a product that customers can casually pick up while doing their daily shopping. We have also achieved an accessible price point.

<Product Features>

This is a garment-shaped medical device made with fabric processed with high-purity ceramics. Its far-infrared radiation properties are expected to promote blood circulation and alleviate muscle stiffness and soreness. It adds value to the improvement and support of daily muscle fatigue symptoms, providing comfortable support for the entire body.

*Effects vary by individual.

<About the Lineup>

This time, innerwear and loungewear will be available for both men and women. They are easy to incorporate into daily life and can be used in various scenes from waking up to sleeping. Short-sleeved innerwear and short-sleeved/half-pants loungewear will be released on July 8, and long-sleeved innerwear, men's long johns, women's leggings, and long-sleeved/long-pants loungewear will be sequentially rolled out around early August, further expanding the lineup.

〇Released July 8

〇Scheduled for release in early August

*All Rest Support Series products are general medical devices.

◆About the "ALWEAR" Brand

With the concept of "Ordinary days become a lifetime," we propose easy-to-match, comfortable, and user-friendly clothing that adds relaxation to simple daily needs. We offer value beyond the price, accompanying your daily life.

<Product Overview>

〇Released July 8 *Sizes available are M, L, LL.

・ALWEAR Rest Support Innerwear

・ALWEAR Rest Support Loungewear

〇Scheduled for release in early August *Sizes available are M, L, LL.

・ALWEAR Rest Support Innerwear

・ALWEAR Rest Support Loungewear

<Stores Offering>

76 Beisia Stores

●Fukushima Prefecture: Shirakawa Mall Store, Adachi Store ●Ibaraki Prefecture: Tamatsukuri Store, Koga Souwa Store, Ushiku Store, Ami Store ●Tochigi Prefecture: Yaita Store, Imaichi Mall Store, Karasuyama Store, Sakura Shioya Store, Mashiko Store, Nasushiobara Store, Moka Store, Ohira Mall Store ●Gunma Prefecture: Omama Store, Yoshii Store, Ojima Store, Haruna Store, Shibukawa Store, Seibu Mall Store, Maebashi Fujimi Mall Store, Shibukawa Komochi Store, Tomioka Store, Maebashi Mall Store, Annaka Store, Agatsuma Store, Tsukiyono Store, Ota Mall Store, Maebashi Minami Mall Store, Oizumi Store, Maebashi Yoshioka Store ●Saitama Prefecture: Yorii Store, Yorii Kita Store, Tsurugashima Store, Kurihashi Store, Hidaka Mall Store, Namegawa Mall Store, Gyoda Store, Kawajima Inter Store, Kamisaruhonjo Store, Arashiyama Store ●Chiba Prefecture: Kamogawa Store, Mobara Store, Tomisato Store, Sakura Store, Ichihara Yahata Store, Chosei Store, Oamishirasato Store, Chiba Koichiba Store, Noda Sakuranosato Store, Tōgane Store, Isumi Ohara Store, Kisarazu Kaneda Store, Chiba Newtown Store, Katsuura Store, Narita Shibayama Store, Yachimata Store, Asahi Ioka Store ●Tokyo Metropolis: Ome Inter Store ●Yamanashi Prefecture: Yamanashi Store ●Niigata Prefecture: Niigata Toyosaka Store, Ojiya Store ●Nagano Prefecture: Sakaki Store, Iiyama Store, Azumino Horikane Store, Tōmi Store ●Shizuoka Prefecture: Kakegawa Store, Hamamatsu Tokodate Techno Store, Hamamatsu Yūto Store, Iwata Toyooka Store ●Aichi Prefecture: Miyoshi Store, Nagoya Minato Store, Tokoname Store ●Gifu Prefecture: Seki Store ●Shiga Prefecture: Hikone Store, Koka Store

*Products handled may vary by store.

*Online sales are also planned through the official Amazon account. (Sales prices will differ from in-store prices.)

Beisia, based on its philosophy of "Better quality at a lower price," aims to be "the supermarket that receives the most 'thank yous' in Japan" and will continue to evolve together with the local community.