Beisia Launches Customer-Voted New Autumn/Winter Crepes: Final Voting Begins from 5 Flavors Shortlisted from 178 Submissions

Beisia Co., Ltd. (Headquarters: Maebashi City, Gunma Prefecture; President and CEO: Takahito Aiki) will begin the final voting phase of its customer-participatory product development campaign, "We Want to Eat This Crepe! 2026 Autumn & Winter," starting Wednesday, July 15. In May, the company received 178 entries during its idea submission phase. From these, five candidate flavors have been shortlisted, and the final flavor to be commercialized will be decided by customer votes.

Campaign Background

At Beisia, we value initiatives that incorporate customer feedback into product development. This time, we launched our first-ever social media call for ideas themed around "crepes people want to eat in autumn and winter." We received an overwhelming 178 entries from customers nationwide. From these submissions, we have selected five potential flavors for commercialization and are now launching this participatory campaign where customers will vote to decide which flavor will go on sale.

We aim to go beyond simply collecting ideas labeled "I'd like to try this"—by involving customers in the selection process and bringing their chosen idea to market, we hope more customers can experience the joy of product development.

Candidate Flavors

- Satsumaimo (Japanese Sweet Potato) Style - Mont Blanc Style - Apple Pie Style - Yaki-Manju (Grilled Bun) Style - Colorful Chocolate

"We Want to Eat This Crepe! 2026 Autumn & Winter" Campaign Overview

### Voting Period

July 15 (Wed), 9:00 AM – July 21 (Tue), 11:59 PM

### How to Vote

Please participate using one of the following methods. Each person may vote once, using either an X or Instagram account.

※ Only individuals with an X or Instagram account may participate.

① Beisia Official X (@beisia_jp):

Follow the account, then quote retweet the campaign post with the hashtag "#WeWantToEatThisBeisiaCrepes" and one of the following flavor hashtags: #SatsumaimoStyle, #MontBlancStyle, #ApplePieStyle, #YakiManjuStyle, or #ColorfulChocolate.

② Beisia Official Instagram (@beisia_official):

Follow the account, then comment on the campaign post with one of the following flavor hashtags: #SatsumaimoStyle, #MontBlancStyle, #ApplePieStyle, #YakiManjuStyle, or #ColorfulChocolate.

### Prize

Three randomly selected participants will receive a Beisia gift set.

### Important Notes

- This campaign is managed by Beisia's campaign office. Please refrain from contacting Beisia stores directly regarding this campaign. - Beware of impersonation accounts. Official accounts are "Beisia Official X (@beisia_jp)" and "Beisia Official Instagram (@beisia_official)." - Each person may enter only once during the campaign period. Multiple entries from the same person using different accounts or multiple entries from the same account will be invalidated. - Entries submitted outside the period of July 15 (Wed) 9:00 AM to July 21 (Tue) 11:59 PM will not be eligible. - This campaign is not affiliated with Meta or X Corp. Beisia assumes no liability for any damages resulting from campaign interruptions or cancellations due to technical issues with Meta or X applications. - Entries from private accounts may be excluded from the draw and tallying process.

Next Steps

The voting results will be announced around mid-August on Beisia's official social media channels. The flavor receiving the most votes will be commercialized and launched as a new autumn/winter 2026 product, with sales beginning at Beisia stores nationwide from October onward.

Guided by our philosophy of "better products at lower prices," Beisia aims to become Japan's number one supermarket known for hearing "thank you" from customers, and will continue evolving together with the local community.