A new release for the first time in about a year! A new addictive flavor inspired by global trends has arrived from Boursin.

Boursin, the French-born fresh cheese brand by Bel Japon Co., Ltd. (HQ: Minato-ku, Tokyo; Representative: Aytekin Yildiz), will launch "Boursin Hot Honey," its first new flavor in about a year, nationwide on Monday, June 15, 2026.

The global trend of "Swicy" flavor! An addictive cheese with an exquisite balance of sweetness and spiciness: "Boursin Hot Honey"

Boursin is characterized by the rich, creamy flavor of fresh cheese, the rich aroma of carefully selected herbs and spices, a smooth texture that melts in the mouth, and its unique crumbly texture. In France, it is a household staple, with a saying that "there is no Frenchman who doesn't know Boursin." Now, the first new flavor in about a year, "Hot Honey," has arrived.

The "Swicy (Sweet x Spicy)" flavor, where sweetness and spiciness overlap exquisitely, is a new-sensation flavor you will get addicted to after one bite. It combines Boursin's rich and creamy base with a spicy kick and a subtle sweet accent, offering a unique dining experience never before encountered.

It is perfect for various scenes: "when you want to add a little change to your everyday meal," "when you want to easily elevate appetizers or snacks," or "when sharing with family and friends." Beyond putting it on bread or crackers, you can expand its deliciousness freely by combining it with grilled dishes or vegetables.

"Hot Honey," which incorporates the trendy sweet-and-spicy flavor, adds a little surprise and fun to the daily table, bringing out a new charm of Boursin. We deliver a slightly luxurious, heart-fluttering moment to your usual table that only Boursin can provide.

[Product Overview] - Product Name: Boursin Hot Honey - Content: 80g - Country of Origin: Japan - Release Date: Monday, June 15, 2026 - Sales Price: Open price - Sales Area: Nationwide

[Product Features] 1. A new-sensation flavor inspired by the global "Swicy (Sweet x Spicy)" trend The "Swicy (Sweet x Spicy)" taste, where sweetness and spiciness overlap, is the key feature. We finished it with an addictive taste that becomes habit-forming once you try it, combining Boursin's rich, creamy texture with our uniquely blended spice stimulation and honey mellowness. 2. Perfectly matches summer barbecue and meat dishes Just adding it to grilled meat or vegetables acts as a sweet and spicy accent, bringing your usual BBQ or meat dish up a notch. We propose it as a perfect flavor for summer food scenes. 3. Trendy packaging The warm, inviting color of honey and spicy accent colors express the "Swicy" taste. It has a design with an international flair, visually enticing you to pick it up.

[About Boursin] "Boursin" was born in 1963 in the Normandy region of France, created by cheesemaker François Boursin. He succeeded in creating a fragrant cheese by blending fresh cheese with garlic and herbs and wrapping it in foil without heating. After nearly half a century since its inception, it is loved in about 35 countries worldwide, starting with France. Its characteristics are a rich, luxurious flavor, a perfect balance between the aroma of herbs and spices and the taste of fresh cheese, and its unique crumbly texture and smooth melt-in-the-mouth sensation.