On Sunday, May 17, 2026, the Kobe branch of Bellco Corporation, under the name Bell Classic Kobe, held a PR event for the official smartphone app 'Bellco Members' at the 'Kobe Festival,' one of the largest participatory citizen events in the region held in Kobe, Hyogo Prefecture.
Kobe Festival is a major event representing Kobe that has continued since 1971, attracting many visitors every year as one of the leading citizen festivals in the Kansai region. In 2026, the city was filled with excitement, with parades, stage events, and PR booths by companies and organizations held throughout the city.
At the Bellco booth on the day, the company focused on introducing its official smartphone app, 'Bellco Members,' while also conducting a raffle and a survey. Furthermore, models wearing gorgeous wedding dresses, colored dresses, and Coming-of-Age Day kimonos appeared, attracting the attention of many visitors. The booth also became popular as a photo spot, with the area around it bustling with many visitors throughout the day.
Through the event, a total of approximately 300 people cooperated with the survey and registered for the app, providing an opportunity for people of a wide range of generations to learn about Bellco's services and initiatives.
'Bellco Members' is an official Bellco app that allows users to easily access information regarding weddings and funerals, member-only services, and various event information on their smartphones. At this event, Bellco conveyed the convenience of the app along with the appeal of its bridal and life support businesses to the local residents.
Visitors provided positive feedback, saying things like, 'The dresses and kimonos were gorgeous and eye-catching,' 'It was easy to register for the app,' and 'The staff were polite and it was fun.'
Bellco Corporation's Kobe branch intends to continue deepening its connection with the local community through participation in and exchange at regional events, aiming to become a company that is more accessible and beloved.
FACT BOX
- Source: PR TIMES
- Category: Event