Bellco, which operates mutual aid services for weddings and funerals (headquartered in Ikeda, Osaka), conducted 'Universal Manners Certification Level 3' training for 382 staff members, including wedding venue managers, funeral directors, and customer service staff, from April 22 to May 16, 2026.

This initiative aims to deepen understanding of diverse customers—including the elderly, those with disabilities, pregnant women, and families with small children—and to enhance customer service skills from the perspective of 'someone different from oneself.'

Universal Manners Certification is a program organized by Mirairo Inc., based on the philosophy that 'disability lies in society, not in the person.' It is increasingly being adopted by companies and local governments nationwide as it provides basic stances and practical communication skills to better support others.

As a company that assists in significant life milestones like weddings and funerals, Bellco places great importance on creating an environment where 'every customer can feel at ease.' In recent years, the standards required for hospitality have changed significantly due to aging society, the recovery of inbound tourism, and the diversification of values.

In this training, staff learned about providing accommodations for wheelchair users, understanding visual and hearing impairments, and interacting with elderly customers, focusing on content that can be immediately applied in daily service settings.

In the wedding division, the goal is to create venues that offer peace of mind not only to the bride and groom but also to relatives and guests. In the funeral division, the focus is on enhancing the ability to support the bereaved families with empathy.

Through this large-scale training, Bellco aims to foster a shared awareness among all field staff regarding 'customer service that anyone can feel safe with,' further improving service quality.

Bellco remains committed to delivering peace of mind and inspiration to all customers as a 'people-first' company.

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  • Source: PR TIMES
  • Category: News