iellio (Iellio), an interior lifestyle brand operated by BELLUNA Co., Ltd. (Headquarters: Ōmiya City, Saitama Prefecture / Representative: Kiyoshi Yasuno), will launch three new models of its best-selling 'Relax & Unwind Integrated Cushion Rug' starting at 10:00 AM on Tuesday, August 4, 2026.

Since its launch in October 2023, the 'Relax & Unwind Integrated Cushion Rug'—a floor sofa combining cushions and a rug—has become a major hit. Praised for its comfort, allowing users to lounge casually in the living room, and its washable mat, it has received high acclaim from families with children and pet owners.

Now, three long-awaited new models are introduced: the 'L-shaped M size' and 'U-shaped M size,' which fit compact rooms easily, and the 'S size,' recommended for single-person households, offering flexible 2-way layout options by moving the cushions.

Additionally, from July 13 (Mon) to July 31 (Fri), iellio (Iellio) will run a giveaway campaign on its official Instagram account. Be sure to check out the official Instagram page.

*1 Total view count of videos and posts related to the 'Relax & Unwind Integrated Cushion Rug' posted on official social media accounts as of July 10, 2026.

Product Overview

Product Name: Relax & Unwind Integrated Cushion Rug

Price: From ¥24,970

Release Date: From 10:00 AM, Tuesday, August 4, 2026

New Models: Three types (L-shaped M size, U-shaped M size, S size)

Sales Sites: BELLUNA Online Store

Pile Type: https://belluna.jp/goods/558172.html

Woven Type: https://belluna.jp/goods/558389.html

Rakuten Market (Iellio Official)

M Size: https://item.rakuten.co.jp/noan/htow-00418/

S Size: https://item.rakuten.co.jp/noan/htow-00419/

Product Highlights

Introduction of New Models

S Size

Dimensions: 145×175cm, Cushion Height (common): 31cm, Mat Thickness (common): 4cm

Colors: Woven Type (Ivory, Gray, Charcoal Gray)

Pile Type (Mocha Beige, Gray, Beige, Charcoal Gray)

Features: Compact size recommended for single-person households. Cushions can be moved for flexible layout changes.

L-shaped M Size

Dimensions: 175cm×175cm, Cushion Height (common): 31cm, Mat Thickness (common): 4cm

Colors: Woven Type (Ivory, Gray, Charcoal Gray)

Pile Type (Brown, Mocha Beige, Gray, Beige, Charcoal Gray)

Features: The L-shape design allows easy access and compact placement, ideal for space-saving setups.

U-shaped M Size

Dimensions: 200cm×175cm, Cushion Height (common): 31cm, Mat Thickness (common): 4cm

Colors: Woven Type (Ivory, Gray, Charcoal Gray)

Pile Type (Brown, Mocha Beige, Gray, Beige, Charcoal Gray)

Features: With cushions on three sides, it’s perfect for family relaxation spaces.

iellio Official Instagram Giveaway Campaign Starts July 13!

To celebrate the launch of the new models, a giveaway campaign starts today.

Winners will receive the 'Relax & Unwind Integrated Cushion Rug'!

For details, please visit the iellio official Instagram.

・Platform: Instagram iellio account

・URL: https://www.instagram.com/p/DatwC0IiQUI/?img_index=1

・Period: July 13 (Mon) – July 31 (Fri)

・Number of Winners: 2

・Prize: 'Relax & Unwind Integrated Cushion Rug'

Available in sizes S or M (L-shaped, U-shaped) and fabric types (woven or pile)

・How to Enter:

① Follow the iellio Instagram account

② Comment the number of your favorite color on the post

③ Click the 'Enter' button in the received DM

About iellio (Iellio)

Mall Name

iellio (Iellio)

Products Offered

Furniture, bedding, household goods, etc.

Official Website

https://belluna.jp/iellio/

Instagram

https://www.instagram.com/iellio_official/

iellio [Iellio] is an interior lifestyle brand created with the vision of 'co-creating personalized home stories together.' We offer interior products that blend into daily life and add convenience and joy. Our goal is to provide a fun and exciting shopping experience where customers can instantly find what they need. We also introduce stylish yet accessible products for interior beginners.

Official Website

Instagram

BELLUNA Company Overview

Under the management philosophy of 'providing products and services that enrich customers' lives in clothing, food, housing, and leisure,' the BELLUNA Group strives to meet customer expectations and deliver value that enhances quality of life.

Company Name: BELLUNA Co., Ltd.

Representative: President & CEO Kiyoshi Yasuno

Headquarters: 4-2 Miyamoto-cho, Ōmiya City, Saitama Prefecture

Corporate Website: https://www.belluna.co.jp/

Business Activities: Property & Hotel Business / Cosmetics & Health Food Business

Gourmet Business / Nursing-Related Business / Kimono-Related Business

Apparel & General Goods Business / Other Businesses

Database Utilization Business

FACT BOX

  • Source: PR TIMES
  • Category: New Product