Belluna Hosts 'Children's Observation Day' to Inspire Future Career Perspectives

Belluna Co., Ltd. (Headquarters: Ōmiya City, Saitama Prefecture; President and CEO: Kiyoshi Yasuno) hosted its 'Children's Observation Day' on Friday, July 24 at its Ōmiya headquarters, and on Friday, August 21 at the Chiba Order Reception Center. The event was designed for children of group employees.

The purpose of this event was to help children understand their parents' work and learn the importance of employment; to spark interest in society through diverse experiences and encourage children—future contributors—to think about their dreams; and to deepen understanding of workplace environments and working roles by observing them firsthand.

Participants experienced the nature of work and office atmosphere through activities such as introductions to the company's products and services, business card exchange practice, and role-playing telephone customer service scenarios. The company's official mascot, 'Beru-nya,' also made an appearance, and a group photo was taken at the end of the event.

Belluna will continue to actively promote child-rearing support and create a more employee-friendly workplace to help staff balance work and family life.

Event Overview: Children's Observation Day

Held on July 24 (Friday)

Location: Belluna Co., Ltd. Ōmiya Headquarters (4-2 Miyamoto-cho, Ōmiya City, Saitama Prefecture)

Participants: Children of employees (ages 5–13, 17 in total)

Activities:

Introduction to company products and services, tour of the meeting room floor, business card exchange experience with employees, interviews with employees about their jobs, certificate presentation, and gift of Beru-nya merchandise

Held on August 21 (Friday)

Location: Belluna Communications Chiba Order Reception Center (7F Inage Kaigan Building, 3-23-2 Takasu, Mihama-ku, Chiba City, Chiba Prefecture)

Participants: Children of employees (ages 7–10, 8 in total)

Activities:

Introduction to the company, facility tour, experience of daily workflow from arrival to departure, telephone customer service role-playing in a training room, and gift of Beru-nya merchandise

Event Highlights

July 24 (Friday) – Belluna Co., Ltd. Ōmiya Headquarters

<Business Card Exchange Experience> <Interview About Parents' Work>

<Beru-nya Coloring Activity> <Certificate Presentation>

August 21 (Friday) – Belluna Communications Chiba Order Reception Center

<Company Introduction> <Photo Session with Beru-nya>

<Telephone Customer Service Role-Playing> <Telephone Customer Service Role-Playing>

Selected Children's Feedback

– I was happy to greet many people. I wanted to stay at the office all day.

– Exchanging business cards was nerve-wracking but really fun. I learned about many different people.

– I was nervous, but I’d like to do it again. I was happy to understand what my mom does.

– I was anxious at first, but making phone calls was actually fun. I realized my mom is amazing.

– The workplace was much larger and more spacious than I expected. I was happy to see where my parents work.

– I was happy to do the same things my mom does at Belluna. I thought speaking would be easy, but I got nervous. I realized my mom’s job is impressive and challenging.

Selected Parent (Employee) Feedback

– My child gained a clearer image of the workplace and seemed to view it as a fun environment.

– After the tour, my child became very interested in Belluna Group and my job, asking questions about the products we handle. They also watched Belluna’s YouTube ads very seriously, which made me happy they’re learning about our company.

– When they actually wore a headset and role-played, they said, 'I want to do it again.' Being able to show them my work in person, rather than just describing it, was meaningful for me as a parent.

– Through facility tours and interactions, my child’s understanding of the company deepened. Our family now casually mentions employee names at home, showing how familiar and close the company has become.

Company Overview: Belluna Co., Ltd.

Under the management philosophy of 'providing products and services that enrich customers’ clothing, food, housing, and leisure,' the Belluna Group continues to deliver value that meets customer expectations and enhances quality of life.

Company Name: Belluna Co., Ltd.

(Ticker Code: 9997, Tokyo Stock Exchange Prime Market) Representative: President and CEO Kiyoshi Yasuno Headquarters: 4-2 Miyamoto-cho, Ōmiya City, Saitama Prefecture Website: https://www.belluna.co.jp/ Business Activities: Property and hotel business / Cosmetics and health food business

Gourmet business / Nurse-related business / Kimono-related business

Apparel and general goods business / Other businesses

Database utilization business

Company Overview: Belluna Communications Co., Ltd.

Company Name: Belluna Communications Co., Ltd. Representative: President Yuichiro Yasuno Headquarters: 4-2 Miyamoto-cho, Ōmiya City, Saitama Prefecture Website: https://www.b-commu.co.jp/ Business Activities: Contact services (inbound) / Information dissemination (outbound)