Belta Smile Donor Donates 15,000 Items to Thailand Welfare Facilities, Up 150% YoY

Belta Inc. (Headquarters: Minato-ku, Tokyo; CEO: Katsumi Takekawa), a company dedicated to 'solving challenges at every stage of a woman's life,' has conducted a large-scale donation through its SDG project, 'Belta Smile Donor.' In collaboration with JUSTY Inc., the company donated over 15,000 items in June 2026 to three facilities in Thailand, including centers for people with disabilities and orphanages—a 150% increase compared to the previous year.

Following last year's initiative, Director Yuhei Moriya, who oversees the project, visited Thailand to deliver the supplies personally. Through interactions at the Pattaya Orphanage, Father Ray Foundation, and Baan Nok Kamin Foundation, the company deepened its understanding of local needs and the importance of continuous support.

Belta Smile Donor promotes the choice to 'repurpose' rather than 'discard' usable items. By utilizing vacant space in shipping containers and collaborating with partner companies, Belta has established a system where donors can contribute items without paying fees or shipping costs. Furthermore, a portion of the donated items is sold locally to cover shipping and operational expenses, creating a circular model that ensures long-term sustainability.

Currently, dedicated recovery boxes called 'Belta Smile Donor BOXes' are installed in over 40 nurseries and offices, providing a platform for effortless social contribution in daily life. Belta remains committed to providing ongoing support, including clothing and daily necessities, tailored to local needs in Southeast Asia.