Belta Folic Acid Supplement Ranks No. 1 in Sales for 10 Consecutive Years*

Belta Co., Ltd. (Headquarters: Minato-ku, Tokyo / President and CEO: Katsumi Takekawa, hereinafter referred to as Belta) is proud to announce that its folic acid supplement, part of the BELTA brand for women's life stages, has achieved the No. 1 sales ranking for 10 consecutive years in the mail-order channel of the folic acid supplement market, according to a survey by TPC Marketing Research. Belta's folic acid supplement is designed to make it easy to incorporate essential nutrients needed for life stage changes such as pre-conception, pregnancy, and postpartum into daily life. Since its launch, the product has been loved by many customers, and we are honored to receive the No. 1 sales evaluation for 10 consecutive years.

Background of Being Chosen for 10 Years

Belta's folic acid supplement has achieved the No. 1 sales ranking for 10 consecutive years in a survey conducted by TPC Marketing Research Co., Ltd. According to the survey, Belta's folic acid supplement accounts for approximately 38% of the total sales of the top 10 companies in the market in fiscal year 2025.

Since its launch in 2013, Belta's folic acid supplement has been embraced by many customers. Folic acid is a nutrient that the Ministry of Health, Labour and Welfare recommends for intake from the time of planning pregnancy. Belta has also focused on awareness activities related to folic acid and disseminating the concept of preconception care, which involves managing health based on correct knowledge from before pregnancy, to convey the importance of taking folic acid from before pregnancy.

Furthermore, the nutrients needed and physical concerns change depending on life stages such as pre-conception, pregnancy, postpartum, and childcare. Belta has developed a product lineup tailored to each period, centered around the Belta folic acid supplement, while supporting these changes.

We believe that our commitment to ingredients and quality, coupled with information dissemination supporting health management from before pregnancy and initiatives that cater to each customer's life stage, are the reasons why we continue to be chosen by so many customers.

Commitment to Belta Folic Acid Supplement

Belta's folic acid supplement is committed to ingredients, quality, and support systems so that customers can feel secure and continue to use it for a long time amidst life stage changes.

1. Commitment to Folic Acid Belta's folic acid supplement uses "yeast folic acid." Yeast folic acid is folic acid that has been fermented and cultured with yeast, and it is said to have high absorbability and stability.

2. Commitment to Ingredients In addition to folic acid, we carefully select and blend nutrients that tend to be deficient depending on the life stage. Belta's folic acid supplement contains yeast folic acid, as well as iron, zinc, vitamin D, vitamin B, and calcium, in amounts based on the dietary intake standards during pregnancy.

3. Commitment to Quality As it is something to be taken daily, we are committed to being as additive-free as possible. Furthermore, due to our commitment to being additive-free, we use calcium, which can be absorbed as a nutrient, for the coating of Belta's folic acid supplement, instead of general excipients.

4. Commitment to Manufacturing and Quality Control Systems To ensure peace of mind for many people, we manufacture in GMP-certified factories and thoroughly manage quality. We have also obtained results of "not detected" in radioactivity testing and residual pesticide testing.

5. Commitment to Support Systems To address the various concerns of our customers, we have established individual consultation services with specialists in 15 fields, and we also have customer success representatives who provide support for both products and daily life.

Belta Folic Acid Supplement, which contains a balanced blend of nutrients necessary during pregnancy, with specialists in 15 fields.

Also Chosen by Medical Institutions and Community Outreach Programs

Belta's folic acid supplement is not only used by many customers but is also utilized in various situations to support women from before pregnancy to postpartum, such as in medical institutions and community outreach activities.

Utilized in 1,359 Obstetrics and Gynecology Clinics and Fertility Treatment Clinics Nationwide Belta's folic acid supplement is used as a supplement to support pre-conception and pregnancy periods at obstetrics and gynecology clinics and fertility treatment clinics nationwide.

Distributed with Mother-Child Health Handbooks in 300 Municipalities In 300 municipal offices nationwide, Belta's folic acid supplement is used as an opportunity to convey the importance of nutrition and folic acid intake during pregnancy, such as when distributing mother-child health handbooks.

Promoting Preconception Care Awareness in Collaboration with Municipalities

Belta is also committed to raising awareness of the concept of "preconception care," which involves facing one's own body and health with correct knowledge from before pregnancy. Preconception care is considered important not only for those who wish to become pregnant or give birth but also for all people to consider their own health and body, leading to the health of themselves and the next generation. Taking folic acid from before pregnancy is one specific initiative within preconception care.

Belta has signed cooperation agreements with six municipalities, including Hiroshima City and Matsuyama City, and is creating opportunities to encounter preconception care from an early stage of life through initiatives such as not only when receiving a mother-child health handbook but also when submitting a marriage registration, at community events, and in cooperation with educational institutions.

About Preconception Care Initiatives with Municipalities https://belta.co.jp/local_government/

Scenes of signing cooperation agreements (Hiroshima City) Distribution of preconception care awareness booklets and folic acid supplements for those who wish upon marriage registration (Matsuyama City)

Opening consultation services for students by pharmacists and midwives within university campuses (Okazaki City) Conducting preconception care training for municipal employees (Iwata City)

Customer Voices ~ Supporting 980,000 People in Pre-conception, Pregnancy, and Childcare~

Belta's folic acid supplement has supported 980,000 customers as a product that accompanies them through life stage changes from pre-conception to pregnancy and childcare. We receive various feedback from our customers who actually use the product, recognizing it as a supportive presence in their daily lives.

"Since switching to Belta's folic acid supplement, I've somehow gained confidence and have been spending my days more peacefully. Looking at the messages sent with the supplements and on the official LINE account I'm registered for, I feel their sincerity and transparency, which further builds my trust in Belta." (Postpartum, Female)

"I started taking it before pregnancy, so I felt reassured even in early pregnancy. Also, I was able to get through the postpartum period, which is physically demanding with nighttime feedings and bathing, by taking it daily to recharge my energy, which was a great help." (Postpartum, Female)

"During pre-conception, I took Prerhythm, during pregnancy, I took the folic acid supplement, after childbirth, I took Mamarhythm, and now that I'm pregnant with my second child, I'm taking the folic acid supplement again. I feel like I'm easily supplementing essential nutrients. I want to continue using it forever." (Pregnant, Female)

*These are voices from customers who have actually used Belta. Some expressions have been edited to protect personal information while maintaining the original meaning.

The background to achieving No. 1 in sales for 10 consecutive years is the existence of each and every customer who has purchased our products. Belta will continue to support people in their fertility, pregnancy, and childcare stages through our products, information, and support, so they can face their bodies positively.

BELTA's Folic Acid Supplement Series, Selectable According to Your Stage from Fertility to Postpartum/Childcare

At Belta, we develop a product lineup centered around the Belta Folic Acid Supplement, focusing on the bodily concerns and essential nutrients needed at each life stage, such as fertility, pregnancy, and postpartum/childcare.

We are particular about the design of each product so that customers can choose the one that best suits their needs from the time they start thinking about pregnancy, through pregnancy, and into the postpartum/childcare period.

Belta's Folic Acid Supplement Series, Formulated with Essential Nutrients for Each Life Stage

⚫︎ For those considering pregnancy ~ Belta Prerhythm A folic acid supplement exclusively for fertility, it is formulated with a balanced blend of nutrients desired during the fertility period, such as 400 mcg of yeast folic acid, vitamin D, lactoferrin, maca, iron, and zinc. https://ec.belta.co.jp/products/prerhythm/

⚫︎ For those considering pregnancy (men) ~ Belta Runseed A fertility supplement for men supervised and developed by an embryo technician active in infertility treatment. It contains ingredients that are attracting attention in male fertility support, such as mitochondria, zinc, maca, coenzyme Q10, and PQ. https://ec.belta.co.jp/products/runseed/

⚫︎ For pregnant individuals ~ Belta Folic Acid Supplement Contains 480 mcg of yeast folic acid, plus iron, calcium, zinc, vitamin D, and other nutrients desired during pregnancy, in amounts based on the dietary intake standards for pregnancy. https://ec.belta.co.jp/products/folate/

⚫︎ For late pregnancy and childcare ~ Belta Mamarhythm Contains 340 mcg of yeast folic acid, plus iron, which tends to be deficient from late pregnancy through childcare. It also contains DHA/EPA, garlic, GABA, etc., and is a supplement that supports daily life during breastfeeding and childcare. https://ec.belta.co.jp/products/mamarhythm/

Product Overview

Product Name: Belta Folic Acid Supplement Product Page: https://ec.belta.co.jp/products/folate/ Price: List Price: 5,980 yen (tax included) Subscription: First purchase 1,980 yen (tax included) / Subsequent purchases 3,980 yen (tax included) Sales Locations: Official Brand Website, Amazon, Rakuten, Yahoo! Shopping

Company Overview

Company Name: Belta Co., Ltd. Location: Aoyama Building 5F, 2-12-28 Kita-Aoyama, Minato-ku, Tokyo Representative: Katsumi Takekawa, President and CEO Business Activities: Life Stage Marketing Business URL: https://belta.co.jp