Brazilian Sandal Brand "Havaianas" to Hold 2027 Spring/Summer BtoB Exhibition in Gaienmae from July 7-9

This is an opportunity to get an early look at the new collection that will color Havaianas' 2027 Spring/Summer season. If you wish to attend, please contact us at the email address below.

*This exhibition is by appointment only and is intended for BtoB customers.

Exhibition Overview

Dates: July 7 (Tue) - 9 (Thu), 2026

Time: 10:00 - 17:00 *Until 16:00 on the final day only

Venue: Near Gaienmae Station *Details will be provided via email to those who have made a reservation.

Contact: [email protected]

・Havaianas Website: https://havaianas.co.jp/

・Havaianas Instagram: https://www.instagram.com/havaianas.japan/

About Havaianas

Founded in Brazil in 1962, Havaianas is known as the world's first rubber flip-flop brand using natural rubber, and has since grown into an iconic brand loved worldwide.

Its roots lie in traditional Japanese zori sandals. By replacing the straw material of zori with rubber and elevating it to a modern design, sandals combining comfortable wearability and high durability were born.

Initially, they were favored as affordable and durable sandals for workers, but the brand has evolved into an international fashion icon, symbolizing Brazilian culture and lifestyle.

About the 2027 Spring/Summer Collection

The collection proposes the essence of the beach for urban daily life, featuring a color palette inspired by nature, sophisticated details, and structured forms reminiscent of beach landscapes. New items incorporating padded straps and thick platform soles will also be introduced. The impactful silhouettes add a modern accent to your feet.