CAViAR PRODUCTS, a curation store operated by Beyond Cool Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Yuji Arai), will release a bespoke eco-bag in collaboration with OverLab, an upcycling brand from Seoul, South Korea, starting Wednesday, June 10, 2026. This item will be unveiled for the first time in Japan at the 'CAViAR PRODUCTS POP UP SHOP “LIFESTYLE EDIT”' held at JR Nagoya Takashimaya. It will also be available for purchase on the CAViAR PRODUCTS ONLINE store. OverLab is a Korean upcycling brand that collects retired paragliders and leisure sports materials to reconstruct them into new products. By completing all processes within Seoul and upholding the 'MADE IN SEOUL' label, they create products that blend environmental consideration with an urban lifestyle. They first entered the Japanese market in April 2025 in partnership with CAViAR PRODUCTS. This bespoke model aims to be an eco-bag that allows everyone to naturally be kind to the environment in their daily lives. Based on CAViAR PRODUCTS' brand colors of blue, gray, and white, it features a triangular silhouette created by sewing two large pieces of fabric together. Using nylon material derived from paragliders, which is lightweight, durable, and water-repellent, the bag is designed in a large 55cm x 55cm size while remaining compact enough to be rolled up for portability. The logos of both brands are printed on the bottom right of the bag. It is the first bespoke eco-bag from CAViAR PRODUCTS, combining Korean culture with an upcycling sensibility.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch
  • Organizations: CAViAR PRODUCTS / OverLab