CAViAR PRODUCTS, operated by BeyondCool Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Yushi Arai), will release an additional new color, 'Blue Grey / Grey', for its collaboration cap with the Korean sneaker and cap brand 'elldu'.
This collaboration cap generated a massive response after its initial release, with multiple colors selling out in a short period. Due to popular demand, the four initially released colors (White, White/Blue, Grey, and Blue Grey) that had completely sold out will now be restocked. The lineup will be re-launched with the new color included.
The 'Appliqué Cap', popular as elldu's signature item, was born from Korean street culture and has garnered widespread support for its presence that naturally blends into everyday life.
The new color 'Blue Grey / Grey' adopts a color scheme combining a soft blue-grey crown with a grey visor. Coupled with a vintage-like feel achieved through a wash treatment, it offers a finish that is easy to wear regardless of the season.
Blue Grey/Grey (ECC05) CAViAR PRODUCTS Special Edition - elldu® appliqué cap
In addition to the 6-panel design using 100% cotton material, the back features a motif embroidery of CAViAR PRODUCTS, and the internal brand tag has also been changed to a custom specification. The design, which conveys a subtle yet distinct personality, fits a wide range of styling options as a unisex item.
This collaboration cap has been well-received by many customers since its initial launch. Through the addition of the new color and the restock, we hope that even more people will enjoy the worldview proposed by elldu and CAViAR PRODUCTS.
White (ECC01) White/Blue (ECC02) Grey (ECC03) Blue Grey (ECC04)
[Product Overview] Product Name: CAViAR PRODUCTS Special Edition - elldu® appliqué cap Material: Cotton (Twill), Felt Size: Free Colors: White, White/Blue, Grey, Blue Grey, Blue Grey/Grey (NEW) Price: 6,930 yen (tax included) Release Date: Wednesday, June 10, 2026
[Retail Locations] - JR Nagoya Takashimaya 9th Floor Event Spot 1: 'CAViAR PRODUCTS POP UP SHOP "LIFESTYLE EDIT"' *Limited-time shop from Wednesday, June 10 to Tuesday, June 16, 2026 - CAViAR PRODUCTS (https://www.caviar-products.jp/) - ZOZOTOWN
[Customer Contact Information] BeyondCool Co., Ltd. 3-13-22-207 Sendagaya, Shibuya-ku, Tokyo TEL: 03-6804-5201
FACT BOX
- Source: PR TIMES
- Category: New Product
- Organizations: CAViAR PRODUCTS / elldu / ZOZOTOWN
- Products / services: CAViAR PRODUCTS Special Edition - elldu® appliqué cap