Bridal Box Co., Ltd. (headquartered in Akashi City, Hyogo Prefecture; President and CEO: Takashi Ishihara), which operates five franchised 'Bigwood' off-price furniture stores in Hyogo Prefecture, announces the launch of the 7th 'Great Miss Sale' at Bigwood FC Itami Store and Himeji Store from Saturday, July 18, 2026, to Friday, July 24, 2026, for seven days only. This follows the 'Big Buzz Contest' held in April 2026, a video submission campaign offering 100,000 yen worth of furniture as a prize, which attracted only one participant.

A video contest aiming for social media buzz ends in an unexpected 'major miss'!

'Off-price' refers to a retail model that sources surplus inventory from manufacturers and sells products at prices consistently below retail.

'Bigwood,' Japan's first off-price furniture store, directly sources high-quality new furniture—including damaged goods, discontinued models, and display units—from domestic and international manufacturers, offering them at affordable prices. This value proposition has driven its growth to 53 stores nationwide, with group sales exceeding 9 billion yen.

In April 2026, Bigwood launched the 'Big Buzz Contest,' inviting customers to create and post videos of their in-store experiences, competing for the highest number of views. Despite offering 100,000 yen worth of furniture to the winner, the campaign attracted only one participant.

The initiative, intended to generate 'Big Buzz' on social media, ended in a major miss.

However, rather than letting the failed campaign end in silence, Bigwood is transforming the setback into humor and value for customers—true to its brand spirit.

To avoid waste and share the fun with customers, Bigwood is launching the 7th 'Great Miss Sale,' offering up to 90% off on the showcase furniture originally prepared for the contest.

Although the campaign didn’t achieve 'Big Buzz,' the philosophy of turning failure into laughter will be carried forward as a new form of creative marketing.

Featured Products in the 'Great Miss Sale' (Selected Items)

< Mover Sofa Bed >

[Product Description]

A 2-way design sofa bed that functions as both a sofa and a bed. Metallic colors and quilted detailing add elegance and personality to any room. Simply recline the backrest to convert it into a bed—ideal for solo living or hosting guests.

Price: ¥132,000 ➡ ¥13,200 (tax included) — 90% off

Dimensions: W1840 × D880 × H900

< Fold 1P Reclining Sofa >

[Product Description]

A stylish personal recliner with an elegant oriental pattern. Recline the backrest and raise the footrest to create a luxurious, hotel-lounge-like relaxation space. While serving as a room accent, its calm blue tones blend seamlessly with various interior styles.

Price: ¥104,500 ➡ ¥10,450 (tax included) — 90% off

Dimensions: W715 × D925 × H1030

< Sals 1P Reclining Sofa >

[Product Description]

A charming one-seater sofa with a soft, rounded silhouette. Combines a cozy, enveloping seating experience with a design that gently integrates into any space. The included bolster cushion supports the back and arms, enhancing comfort during reading, movie watching, or relaxation. Compact yet eye-catching, it fits well in diverse settings.

Price: ¥136,400 ➡ ¥13,640 (tax included) — 90% off

Dimensions: W960 × D1070 × H755

< Raid Chair >

[Product Description]

A modern chair combining unique fabric with black steel legs. Ideal not only as a dining chair but also as a desk or accent chair.

Price: ¥50,160 ➡ ¥5,010 (tax included) — 90% off

Dimensions: W520 × D525 × H720

Campaign Overview

Campaign Name: Great Miss Sale

Duration: July 18 (Sat) – July 24 (Fri), 2026 (ends when stock runs out)

Stores: Bigwood FC Itami Store, Himeji Store

Details: Selected furniture offered at up to 90% off

< Important Notes >

- Sale ends when stock is depleted.

- No returns or exchanges.

- Staff do not provide assembly or installation services.

- Payment accepted in cash only.

- Delivery available at additional cost (varies by region).

Participating Stores

Bigwood FC Itami Store

Address: 5-70-1 Kitaitami, Itami City, Hyogo 664-0831

Hours: Weekdays 10:00–19:00, Weekends & Holidays 10:00–19:00

Closed: Every Wednesday

URL: https://www.big-wood.co.jp/kansai/fc-itami/

Bigwood FC Himeji Store

Address: 2-73 Kaminoda, Shikama Ward, Himeji City, Hyogo 672-8043

Hours: Weekdays 11:00–19:00, Weekends & Holidays 10:00–19:00

Closed: Every Wednesday

URL: https://www.big-wood.co.jp/kansai/fc-himeji/

About Bigwood

Founded in 1954, Bigwood rebranded in 2021 as Japan’s first off-price furniture store. It sources new furniture—surplus stock, display models, discontinued items, and slightly damaged goods—through exclusive channels and sells them at prices significantly below retail. The chain now operates 53 stores nationwide, with group sales exceeding 9 billion yen.

URL: https://www.big-wood.co.jp/

< Bigwood’s Features >

- Japan’s first off-price furniture store

- Extensive product range through direct sourcing from domestic and international manufacturers

- Affordable pricing on brand-name and one-of-a-kind furniture

- Prices set to be the lowest in the region

About Bigwood in Hyogo Prefecture

Hyogo Prefecture is home to five Bigwood stores: Akashi, Nishi-Kobe, Kako-gawa, Himeji, and Itami. Through unique procurement, the stores offer coveted brand furniture, carefully selected materials, and one-of-a-kind pieces. Exclusive sales not available at other locations are also planned.

URL: https://www.bigwoodhyogo.com/

Instagram: https://www.instagram.com/bigwood_hyogo_official/

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン