Beat the Summer Heat with a One-of-a-Kind Brew Only at Bikkuridōnki! 'Donki House Beer Campaign' Launches July 15

Bikkuridōnki, a hamburger restaurant chain operated by Aleph Co., Ltd. (Headquarters: Sapporo, Hokkaido; President & CEO: Daisuke Shōji), will launch the 'Donki House Beer Campaign' from Wednesday, July 15, to Tuesday, September 15, 2026. During this period, customers who present a receipt of ¥1,000 or more (tax included) from a single transaction will be entered into a lottery for a chance to win luxurious prizes.

Additionally, a new limited-time menu item, 'Fish & Chips,' will be introduced as the perfect companion to beer, available exclusively during the campaign.

Bikkuridōnki's beer is brewed at the company's own brewery in Otaru, Hokkaido, and distributed to all stores nationwide. This exclusive brew, developed through extensive trial and error with master brewers brought in from Germany, reflects Bikkuridōnki's dedication to quality from raw ingredients to brewing methods. We invite you to participate in the campaign and experience Bikkuridōnki's unique flavors this summer.

< Campaign Details >

Campaign Name: 'Donki House Beer Campaign'

Period: July 15 (Wed), 2026 – September 15 (Tue), 2026

Participating Stores: All 341 Bikkuridōnki locations nationwide

*Excluding food court locations and the Shunokawan Numazu Service Area (downhill) outlet.

Details: During the campaign, customers who submit a receipt for a single dining transaction of ¥1,000 or more (tax included) will be entered into a lottery. A total of 150 winners will receive either Course A: one small beer mug and one small dish plate, or Course B: a ¥5,000 Bikkuridōnki dining voucher. Customers who include 'Fish & Chips' in their qualifying ¥1,000+ purchase will have their chances of winning doubled.

Dedicated Entry Website: https://campaign.cp.dline.jp/bdbeercp2026/

(Open from: July 15, 2026 (Wed) 6:00 AM – September 16, 2026 (Wed) 5:59 AM)

Prizes:

Course A – Enjoy at Home: 1 small beer mug + 1 small dish plate (50 winners)

Course B – Enjoy at the Restaurant: ¥5,000 Bikkuridōnki dining voucher (100 winners)

*Winners will be notified via prize delivery.

*Prizes are scheduled to be shipped approximately one month after the campaign ends. However, shipping may be delayed due to unforeseen circumstances. We appreciate your understanding.

*The campaign details are subject to change.

☆ Entry Requirements ☆

Eligibility:

One entry per receipt for transactions of ¥1,000 or more (tax included) at Bikkuridōnki.

*Individuals under 20 years of age are not eligible to enter.

*Only receipts from within the campaign period are valid.

Eligible Products:

All menu items (excluding takeout web payments and delivery items that do not issue receipts)

Participating Stores: All locations (excluding food court stores and the Shunokawan Numazu Service Area downhill store)

How to Enter:

(1) Take a photo of your qualifying purchase receipt using a smartphone and save the image.

(2) Visit the campaign website, read the entry terms, and select 'Agree to Terms and Enter'.

(3) Upload the image taken in step (1) and enter your entry information.

(4) Confirm your details and click 'Enter' if everything is correct. Your entry is now complete.

*Entries must be submitted via smartphone or computer.

*If interrupted during entry, please restart from the beginning.

< Double Your Winning Chances >

Entries submitted with a receipt that includes 'Fish & Chips' and meets the ¥1,000+ requirement will have double the chance of winning.

*Double chance means double the number of lottery entries.

*The 'Fish & Chips' item must be consumed as dine-in. Takeout and delivery orders are not eligible for the double chance.

Limited-Time New Beer Pairing: 'Fish & Chips'

Bikkuridōnki introduces a limited-time menu item: 'Fish & Chips,' featuring freshly fried fish and fries served with two dipping sauces.

This dish combines the crispy texture of battered white fish with fluffy, golden fries, creating a delightful contrast in textures. It comes with two sauces: a chunky tartar sauce that pairs perfectly with the fish, and a refreshing tomato sauce. Customers can alternate between sauces to enjoy a variety of flavors.

Perfect as a beer snack or for sharing with family and friends, this carefully crafted limited-time side dish is a must-try during this campaign.

Fish & Chips

*This item may be discontinued or changed without prior notice.

*After 10:00 PM, a 10% late-night surcharge will be added to the order amount.

*Menu items, tableware, and containers may vary by season, time, and store location.

*Due to weather or social conditions, suppliers and prices may change.

*Takeout and delivery containers may vary by store.

*Takeout items are not permitted for in-store consumption.

*Plastic bags are charged (Large/Small: ¥1 + tax each).

*Delivery order times, service areas, and minimum order amounts vary by region and store.

Please check the respective delivery service's website or app for details.

*Delivery services charge additional delivery fees as per their terms.

Please check the respective delivery service's website or app for details.

*In-store discounts and coupons cannot be used for delivery services.

Original Craft Beer Brewed In-House Through Trial and Error

'Donki House Beer (Draft)' served at Bikkuridōnki is an original craft beer brewed at the company's own brewery in Otaru, Hokkaido. It features a rich malt flavor, aromatic hops, and a clean, subtle sweetness. With a mild bitterness and gentle carbonation, it pairs exceptionally well with meat dishes.

The 'Reinheitsgebot' (German Beer Purity Law), enacted in Bavaria in 1516, originally limited beer ingredients to barley, hops, and water. Yeast was later added as an official ingredient once its role was understood. Donki House Beer follows this tradition, using only organic German malt, aroma hops, house-made yeast, and soft Hokkaido water.

No adjuncts such as rice or cornstarch are used, and no preservatives or stabilizers are added. The beer contains only naturally produced carbonation from live yeast, resulting in a pure, authentic brew.

Mash Tun at the Brewery

Bikkuridōnki's beer is crafted not only for smooth drinkability but also for a rich sensory experience beyond just throat feel.