Bilcom Inc. announced the launch of a 'Free Plan' for its advertising media matching platform, 'Media Data Online' (MDO), effective April 15, 2026. The platform bridges advertisers/agencies and media owners. With the new plan, users can search across five major media categories (Newspapers, Magazines, TV, Radio, and Web) covering about 4,500 outlets at zero cost. This initiative aims to address 'information asymmetry' in media planning by providing broader access to media data. Advertisers benefit from efficient research, while media owners gain increased exposure and marketing insights from user logs.
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- Source: PR TIMES
- Category: product_launch