"BASE" Introduces Latest "Square Register (2nd Gen)" at "SHIBUYA BASE" on the 1st Floor of Shibuya Modi

BASE, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yuta Tsuruoka, hereinafter "BASE"), which operates the online shop creation service "BASE (Beisu)", is pleased to announce that it will introduce the latest "Square Register (2nd Gen)" to the POS system at "SHIBUYA BASE (Shibuya Beisu)", a real store exhibition space on the 1st floor of Shibuya Modi, starting July 16, 2026 (Thu). This will enable the use of "BASE"'s "Square Integration App", which allows for integrated management of inventory between online shops and physical stores, at "SHIBUYA BASE" exhibitions, enabling timely inventory synchronization. Furthermore, the introduction of "Square Register (2nd Gen)" is being promoted in collaboration with Marui Group Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President: Hiroshi Aoi, hereinafter "Marui Group") and Square, Inc. (Headquarters: Block, Inc., USA; Head of Block: Jack Dorsey, hereinafter "Square").

What is "SHIBUYA BASE (Shibuya Beisu)"?

"SHIBUYA BASE" is a real store exhibition space where online shops using "BASE" can challenge themselves with limited-time physical store exhibitions in a prime Shibuya location, offering two spaces: one for apparel/general goods and one for food. Through the collaboration between Marui Group and "BASE", it opened on the 1st floor of Shibuya Marui in June 2018. Subsequently, due to the rebuilding of Shibuya Marui, it relocated to Shibuya Modi and reopened on June 24, 2021. Since its opening in 2018, over 450 shops have exhibited.

The service is designed for easy use by individuals and small teams, offering free use of fixtures and equipment necessary for exhibitions. Marui Group and "BASE" also collaborate to support sales and customer service know-how. In addition to supporting business expansion such as increasing brand awareness and acquiring new customers, it has also been utilized in recent years as a space for "Oshi-katsu" (fan activities) where shop owners and fans can interact. Furthermore, it is used as a venue for promoting local products from administrative bodies and municipalities, such as the "EHIME HYAKKA POP UP STORE", in addition to diverse brands gathered from across the country. The store environment is continuously updated with expanded spaces and refreshed equipment to adapt to the needs of exhibiting shops and changes in the sales environment.

About the Introduction of "Square Register (2nd Gen)"

Starting July 16, 2026 (Thu), the latest "Square Register (2nd Gen)" will be introduced for in-store payments at "SHIBUYA BASE". This introduction will further strengthen the sales environment at "SHIBUYA BASE" and support shop owners in conducting in-store sales more efficiently. Specific features that enhance the in-store sales experience are as follows:

Feature 1: Enhanced Sales Experience with the Introduction of the Latest "Square Register (2nd Gen)"

The "Square Register (2nd Gen)" being introduced for in-store payments supports various cashless payment methods, and its high-performance chipset significantly improves processing speed compared to the previous generation. Additionally, the redesigned internal antenna enhances communication stability, enabling stable register operations even during busy periods (※).

※ Source: Square Official Website (https://squareup.com/jp/ja/townsquare/second-generation-square-register-jp)

Feature 2: Integrated Inventory Management with "Square Integration App"

"BASE" offers the "Square Integration App", which integrates with "Square" to enable unified inventory management between online shops and physical stores, primarily used by shops with physical locations. With this update, the "Square Integration App" will be available for use during "SHIBUYA BASE" exhibitions, allowing for timely synchronization of inventory information between online shops and in-store sales.

Furthermore, while it is common for pop-up exhibitions to temporarily suspend online sales to avoid inventory management burdens, "SHIBUYA BASE" will resolve these inventory management burdens, enabling simultaneous operation of both online and in-store sales.

Overview of Latest POS System Introduction at "SHIBUYA BASE"

Introduction Start Date: July 16, 2026 (Thu) Equipment Introduced: "Square Register (2nd Gen)" Store Introduced: "SHIBUYA BASE (Shibuya Beisu)" Location: 1st Floor, Shibuya Modi (1-21-3 Jinnan, Shibuya-ku, Tokyo) Business Hours: 11:00 AM - 8:00 PM (Business hours and regular holidays are subject to Shibuya Modi) Shibuya Modi URL: https://www.0101.co.jp/721

<Shops Exhibiting at "SHIBUYA BASE" from July 16 to July 22>

Apparel/General Goods Space Shop Name: Mirana (Mirana) https://mirana.shopselect.net Shop Owner's Comment: "Our concept is to 'add sparkle to everyday life,' and we deliver accessories that support the 'adult cute' style of our wearers. This time, we will feature over 2,000 items, including card cases, plushie outfits, and rosettes perfect for "Oshi-katsu" fans, as well as popular brands from social media. At this pop-up, we offer a diverse lineup that allows you to enjoy your favorite worldviews even more."

Food Space Shop Name: Shimozoe Satsuo Shoten "Neko ni Iwashi" https://yamanekobin.base.shop Shop Owner's Comment: "Founded in 1939, Shimozoe Satsuo Shoten is located in the port town of Akune City, Kagoshima Prefecture. We sincerely engage with regional products and continue to create innovative products that adapt to the times. Our efforts and proven technology have been recognized with the 'Emperor's Cup,' one of the highest awards in agriculture, forestry, and fisheries. What we value is the 'extra step' we put into our ingredients. We offer future-oriented deliciousness, such as 'Harapeko Iwashi,' made with fresh-caught Urumi sardines with little bitterness, finished to a taste that makes even children smile, and gluten-free 'Yamaneko Muffins' made with domestic rice flour, okara, and local ingredients, gently baked."

⚫︎ Comment from Shuhei Hayashida, BASE Business Manager, BASE, Inc.

"SHIBUYA BASE" has been operated as a place for shop owners to challenge offline sales and deepen encounters with new customers and fans. On the other hand, managing inventory and register operations in physical stores has been a major challenge when operating both online shops and physical stores concurrently. Therefore, by introducing the latest POS system and utilizing the "Square Integration App", we have enabled timely synchronization of inventory information between online shops and in-store sales at "SHIBUYA BASE". Moving forward, in collaboration with Marui Group and Square, we will continue to operate "SHIBUYA BASE" as a space that makes it easier for shop owners to challenge offline sales. We will also remove barriers to sales through the power of technology and support shop owners in creating value.

⚫︎ Comment from Fumitaka Marutani, Executive Officer, Marui Group Co., Ltd.

"SHIBUYA BASE", now in its 9th year, has aimed to be a "unique place where online and offline merge" with BASE, Inc. To date, over 450 shops have exhibited, and we have received many comments stating that it has become a "catalyst for significant business advancement" not only through product sales but also through real interactions with fans. By welcoming Square, Inc. as a new partner, we can significantly reduce the operational burden of inventory management and sales aggregation for both EC and POPUP, making "SHIBUYA BASE" an even more user-friendly and challenging place for shop owners to evolve. In the future, through the partnership of the three companies, we will promote the enhancement of "SHIBUYA BASE"'s value and work to create new services that are more beneficial for those expanding their businesses beyond the boundaries of online and offline.

⚫︎ Comment from Ryuta Aizawa, Head of Japan Partnerships, Square, Inc.

We are delighted to strengthen our support for the sales environment at "SHIBUYA BASE" in collaboration with BASE, Inc. and Marui Group Co., Ltd. For sales in physical stores, inventory management with online shops and complex register operations are major challenges for many businesses. The "Square Register (2nd Gen)" being introduced offers both improved processing speed and communication stability, providing a smooth payment experience even during busy times. It is expected to significantly reduce the burden on store staff. Furthermore, by integrating inventory between online shops and physical stores through the "Square Integration App", it enables brand operation without missing sales opportunities in physical stores. Square will continue to support the growth of your business through technology.

"SHIBUYA BASE" will continue to be a space that creates new encounters between brands and fans, supporting individuals and small teams in their physical store exhibitions, and will strive to create new sales opportunities through continuous updates to create an even more user-friendly environment for exhibiting shops.

End

○ Marui Group Co., Ltd. https://www.0101maruigroup.co.jp/ Founded in 1931. We have evolved our unique business model, integrating "retail" and "fintech," in response to changes in the times and customers. Under the mission of "Creating an inclusive society where everyone feels 'happiness' together," we create new value and aim to achieve both impact (social change and influence) and profit through solving social issues.

○ "Square" Square provides the tools necessary for commerce, making it easy for anyone to start selling and accepting payments. Examples include industry-specific software for food service, retail, and professional services, customizable e-commerce tools, financing services, and staff management tools. By functioning in an integrated manner, these tools reduce the time and effort for businesses. Businesses worldwide use Square to operate and grow their businesses. For more information, please visit www.squareup.com/jp/ja.

※ Some services may not be available in Japan.

○ Online Shop Creation Service "BASE" https://thebase.com "BASE" is a service that allows anyone to easily create an online shop. It is used by 2.6 million shops, including individuals and corporations engaged in creative activities such as product planning, production, and manufacturing, as well as administrative bodies supporting regional revitalization. "BASE" provides services optimized for everyone to have their own brand and achieve "a free life that suits them." It supports online shop operations with a wide range of easy-to-use features, including simple-to-implement payment functions, no-code design themes, transaction analysis tools, CRM functions, and "BASE AI Assistant" for reducing writing tasks. It enables individuals and small teams to achieve more efficient and effective online shop operations, creating time for shop owners to focus on value creation, such as manufacturing, and supporting sales growth. It offers two pricing plans: the "Standard Plan," which requires no fixed costs such as initial or monthly fees and only charges a commission when a product is sold, and the "Growth Plan," which has a monthly fee but offers the industry's lowest commission rates, making it suitable for online shops of any scale.

<Information Dissemination about "BASE"> Through our owned media "BASE U" and official social media, we disseminate know-how for operating online shops to the fullest extent, including introductions to new features of the extension "BASE Apps," usage methods, and interview articles with online shops using "BASE". ・Owned Media "BASE U": https://baseu.jp ・"BASE" Official Instagram @BASEec: https://www.instagram.com/baseec ・"BASE" Official X @BASEec: https://x.com/BASEec ・"BASE Community" Official X @BASEecCommunity: https://x.com/BASEecCommunity

Through the provision of services and activities with shop owners, the online shop creation service "BASE" promotes and supports the creator economy and works towards the realization of DE&I.

【Company Profile】 Company Name: BASE, Inc. Representative: Representative Director and CEO Yuta Tsuruoka Location: 37F, Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo 106-6237 Established: December 11, 2012 Capital: 8,847,540,000 yen (as of December 31, 2025) URL: https://binc.jp Business Description: Planning, development, and operation of the online shop creation service "BASE", the shopper service "PAY ID", and the fundraising service "YELL BANK". Affiliated Companies: PAY Inc., want.jp Inc., E-STORE Co., Ltd., Port Inc.

Under the corporate mission of "Payment to the People, Power to the People.", the BASE Group strives to create an environment where economic activities are vibrant through its products, and as a partner that expands the possibilities of individuals and small teams, it supports your activities.