Taishu Shusen Thermae to Open Faucet-Drinking Izakaya in Takasaki, Gunma on June 19

BIRCH Inc. is opening Gunma Prefecture's first 'Taishu Shusen Thermae' pub near Takasaki Station East Exit on June 19, 2026. The retro public bathhouse-themed izakaya features a unique self-serve system where customers pour alcohol directly from 13 different faucets. The all-you-can-drink plans start at 398 yen per hour (excluding tax) with duration options of 60, 90, or 120 minutes. Designed to mimic a traditional bathhouse, the interior boasts reception counters shaped like bathhouse counters, lockers, and tiled decorations. To promote the experience, the restaurant offers its 'Early Bird' discount daily until 18:00, serving five signature foods (such as Thermae skewers and fried chicken) at 50% off. These items start at just 35 yen (excluding tax) and carry an exceptionally high average cost rate of 95%, prioritizing customer experience over profit. The brand's interactive style and viral appeal have driven high social media engagement, with influencer collaboration videos surpassing 1 million views. Inquiry contact: BIRCH Inc. (Tel: 03-6434-1005, Email: [email protected]).