Bizki Inc., which operates the beauty and health information site 'Kirei Style,' conducted a survey of 2,000 women nationwide regarding skincare habits. The survey targeted women aged 20 to 59 and was conducted on January 30, 2026.

The results indicate that 32.7% of respondents apply skincare to their necks every time, while 31.1% do so occasionally, totaling 63.8%. By age group, the practice increases from 55.2% in the 20s to 70.2% in the 50s. Occupationally, office workers and civil servants showed high rates of consistent care, while homemakers often reported occasional care. Interestingly, 23% of households with an annual income over 10 million yen reported doing no skincare, suggesting that high-income individuals may rely on professional clinic treatments instead.

FACT BOX

  • Source: PR TIMES
  • Category: survey_report
  • Organizations: Kirei Style