BizX Corporation (Headquarters: Shibuya-ku, Tokyo, Representative Director: Michiharu Sugamiya) has supported many Japanese companies challenging overseas markets. Based on the knowledge gained throug
BizX Corporation (Headquarters: Shibuya-ku, Tokyo, Representative Director: Michiharu Sugamiya) has supported many Japanese companies challenging overseas markets. Based on the knowledge gained through this support, we have compiled a clear and concise document outlining the important digital marketing points that many Japanese companies should implement first when expanding overseas.
Background
Accelerating overseas expansion of Japanese companies, but challenges in "digital strategy"
Currently, many Japanese companies are accelerating their entry into rapidly growing overseas markets.
However, the voices often heard from companies considering or already having expanded overseas are:
Before expansion, there are strong anxieties about "lack of local information," "partner development," and "sales channel development." After expansion, these worries shift to "talent acquisition," "compliance with laws and business practices," "quality control," and "expansion of sales in existing markets." This is the reality where businesses are facing hurdles and not progressing smoothly.
▼Challenges before and after expansion (認知拡大・販路拡大 - Awareness expansion and sales channel expansion)
Phase
Main challenges in awareness expansion
Main challenges in sales channel expansion
Before expansion
・Don't know how to do overseas PR (11.3%...
FACT BOX
- Source: PR Times
- Category: News
FAQ
What kind of practical resources has BizX Corporation made available for free to companies expanding overseas?
BizX Corporation has compiled a clear and concise document outlining important digital marketing points for Japanese companies expanding overseas, based on their experience supporting businesses in international markets.
What are the primary challenges Japanese companies face before expanding into overseas markets, according to the article?
Before overseas expansion, Japanese companies often express strong anxieties regarding a lack of local information, difficulties in partner development, and challenges in sales channel development.
What concerns do Japanese companies typically encounter after they have expanded into overseas markets?
After expanding overseas, companies commonly face hurdles related to talent acquisition, compliance with local laws and business practices, quality control, and the expansion of sales within existing markets.
What is the main purpose of the newly available resources from BizX Corporation for companies venturing abroad?
The resources aim to provide practical guidance on successful overseas marketing strategies, specifically focusing on crucial digital marketing points that Japanese companies should prioritize when entering foreign markets.
What specific areas of concern are highlighted for Japanese companies in their overseas expansion efforts, both before and after entering the market?
Before expansion, key challenges involve awareness expansion and sales channel expansion, including not knowing how to conduct overseas PR. After expansion, concerns shift to talent acquisition, legal compliance, quality control, and increasing sales in established markets.