BOC Japan LLC (Headquarters: Chiyoda City, Tokyo; Representative: Tomohiko Komatsu), which operates the franchise of Taiwanese food stores, will hold a limited-time event at 'My Sweets' in Etomo Mikado, directly connected to Mikado Station on the Tokyu田园都市 Line, from July 14 to July 20, 2026, for its Taiwanese castella specialty store 'TaiRaku Tangao (Tai Le Dan Gao).'
On March 12, 2021, amid the pandemic, 'TaiRaku Tangao' opened at Tokyu Plaza Ginza. On its opening day, a long queue extended all the way to Tokyo Metro Ginza Station, becoming a rare bright spot in difficult times. Since the opening of the Tokyu Plaza Ginza store, the shop has received strong customer support, with repeat customers steadily increasing. It has been featured on Nippon TV's 'ZIP,' 'Hirunandesu,' and '1 Oku 3000 Man Nin no SHOW Channel,' Fuji TV's 'Mezamashi TV,' and BS Asahi's 'Teiban Times.' It has also been covered in the Yomiuri Shimbun, Sankei Shimbun, women's magazines 'GINGER' and 'Hanako,' and travel guidebooks.
For this pop-up, the store will offer the popular plain Taiwanese castella, faithfully recreating Taiwan's traditional method and local flavor and texture. Also available are the signature burnt butter vanilla sugar castella, six types of half-and-half sets featuring cheese and Earl Grey, and individually sized cut castella.
The Popular Taiwanese Castella That Draws Long Lines
Taiwanese castella is a beloved homemade dessert in Taiwan, known as 'Xian Kao Dan Gao' (fresh-baked cake), referring to cakes baked on-site. Served in large slices, its fluffy texture and subtle sweetness make it perfect not only as a snack but also for breakfast.
▼ Event Overview
Event Period: Tuesday, July 14, 2026 – Monday, July 20, 2026 Location: 'My Sweets' in Etomo Mikado, directly connected to Mikado Station on the Tokyu田园都市 Line
Operating Hours: 10:00 – 22:00 (until 19:00 on the final day)
※ In accordance with the venue's policy
Open daily during the event period ※ May temporarily close due to natural disasters, maintenance, or repairs.
▼ Product Lineup
Premium Castella Series Featuring exclusive flavors made with Japan's high-quality ingredients, available only at 'TaiRaku Tangao.'
Premium Plain A classic plain castella baked slowly in a dedicated oven, offering a fluffy 'fuwa-shua' texture with a mild, unobtrusive flavor suitable for all ages.
Premium Burnt Butter Vanilla Sugar Based on the classic Premium Plain, this version features concentrated butter flavor with rich, sweet-scented burnt butter. Topped with vanilla sugar, it offers a luxurious aroma.
Half-and-Half Sets Combining Premium Plain with flavored castella.
Premium Cheese & Premium Plain A half-and-half set of cheese and plain castella. The Premium Cheese Castella features rich cheddar cheese layered into the batter, with Parmesan cheese powder sprinkled on top for a savory, aromatic finish. The milky flavor of cheese paired with the mild sweetness of castella creates a unique combination found nowhere else in Japan.
Premium Cheese & Premium Uji Matcha
A half-and-half set of Uji matcha and plain castella. Using a unique baking method, the matcha flavor is preserved, allowing you to enjoy the natural taste of the ingredients. The traditional Japanese flavor of Uji matcha is realized through Taiwan's castella technique, resulting in a melt-in-your-mouth texture.
Premium Chocolate & Premium Plain A half-and-half set of chocolate and plain castella. The Premium Chocolate Castella is made by kneading cocoa powder into the batter and baked with chocolate chips on top. It's an emotional treat that lets you savor the rich sweetness and bitterness of cocoa.
Premium Earl Grey & Premium Plain A half-and-half set of Earl Grey and plain castella. The Premium Earl Grey Castella generously kneads tea leaves from the flavored tea, scented with bergamot essential oil from citrus fruits of the Rutaceae family, into the castella batter, creating a luxurious product with a rich, aromatic Earl Grey fragrance.
Premium Burnt Butter Vanilla Sugar & Premium Plain A half-and-half set of burnt butter vanilla sugar and plain castella. The Premium Burnt Butter Vanilla Sugar Castella features concentrated butter flavor with rich, sweet-scented burnt butter added to the classic Premium Plain. Topped with vanilla sugar, it offers a luxurious aroma.
Taiwanese Castella Pudding A new concept Taiwanese castella dessert combining fluffy castella with smooth pudding.
・Plain
・Uji Matcha
・Chocolate
・Earl Grey
・Mango
※ Product availability may change due to the nature of the pop-up event.
▼ Flagship Store Overview: 'TaiRaku Tangao'
Store Name: TaiRaku Tangao (Tai Le Dan Gao) GINZA NOVO (Former Tokyu Plaza Ginza) Store
Address: B2F, GINZA NOVO, 5-2-1 Ginza, Chuo-ku, Tokyo TEL: 03-6822-6188 Website: https://www.taiwancastella.com/ Operating Hours: 11:00 – 20:00
※ Current stores and production facilities: GINZA NOVO Store (Flagship): Manufacturing/Sales Kawaguchi Castella Manufacturing Workshop: Manufacturing/Sales/Café
▼ Company Overview
Company Name: BOC Japan LLC Representative: Tomohiko Komatsu Address: 9F, Ginza TH Building, 7-13-20 Ginza, Chuo-ku, Tokyo TEL: 03-6822-6160 Established: March 12, 2019 Business: Franchise headquarters operation, restaurant management
Online Shop:
https://www.taiwancastella.shop/
FACT BOX
- Source: PR TIMES
- Category: Event