Boku to Watashi and Co., Ltd., a marketing firm specializing in Gen Z "Emo Marketing," has launched a collaboration project with the professional baseball team Saitama Seibu Lions. Starting May 12, 2026, the "Naming Anonymous Phenomena ~Saitama Seibu Lions Version~" invites fans to submit relatable but unnamed moments related to the team, players, or stadium via the hashtag #LionsAruAru. Selected entries will be transformed into humorous illustrations and titles, to be featured as posters, merchandise, and decorations at Belluna Dome, creating a unique co-creative experience for the fan community.

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  • Source: PR TIMES
  • Category: キャンペーン