What is the main purpose of this webinar?

To explain how to enhance a company's competitiveness by integrating data from CRM, core systems, and SaaS to build 'context' in the AI era.

Which companies should attend?

IT system managers and executives from companies that feel challenges in AI utilization, want to promote data integration or CRM/SaaS integration, or are considering revising their data strategy.

What specific topics will be covered in the webinar?

You can hear about data strategy based on the latest HubSpot survey, architecture design for CRM, core, and SaaS integration, and key points for leveraging context to maximize AI value.

[AI & Data Utilization] Boomi Co-hosts Webinar with Sazae, 'In the AI Era, Competitiveness is Born from "Meaningful Context"' ~ HubSpot on Sales Data Strategy and Practical Architecture Connecting CRM, Core Systems, and AI ~

Published Apr 9, 2026 5:30 PM ・ Updated Jun 14, 2026 12:07 AM ・ 5 min read ・ Source: PR TIMES

Boomi and Sazae are co-hosting a webinar on April 23, 2026, focusing on how "meaningful context" is crucial for competitiveness in the AI era. Featuring HubSpot Japan's Shimon Iwakura, the session will address data fragmentation challenges across CRM, core systems, and SaaS. It will present strategies and practical architectures for integrating these systems to maximize AI value, enabling companies to move beyond fragmented data and achieve organizational progress with AI.

Boomi Corporation (Location: Shibuya-ku, Tokyo / CEO: Eitaro Kawano / hereinafter referred to as "Boomi") will co-host a webinar with Sazae Pty Ltd (Location: Sydney, Australia / CEO: Ayumu Mizojiri / hereinafter referred to as "Sazae") on Thursday, April 23, 2026, from 14:00 to 15:00, titled "In the AI Era, Competitiveness is Born from 'Meaningful Context' ~ HubSpot on Sales Data Strategy and Practical Architecture Connecting CRM, Core Systems, and AI ~". This time, we will welcome Mr. Shimon Iwakura, Partner Development Manager at HubSpot Japan Inc., as a special guest speaker. Participation is free and requires advance registration.

Background and Challenges of the Event As AI utilization expands, many companies face the challenge of not being able to move beyond "tool adoption and implementation" and thus not achieving expected results. The underlying reason for this is the fragmentation of data dispersed across CRM, core systems, SaaS, and various channels.

For AI to exhibit its full potential, it is essential to integrate customer information and operational data across systems and create a state where it can be utilized as the company's unique "context (meaningful context)". However, many companies struggle with where to start organizing their complex IT environments, including on-premises core systems and legacy systems.

◆ Key Points of This Session This webinar will explain the following: * Based on HubSpot's latest sales situation survey, organize the concept of data strategy required in the AI era. * Explain the design of a data platform that safely links CRM, core systems, and various SaaS, and practical architectures with specific configuration examples, looking ahead to AI utilization. * Explain the key to maximizing AI value: connecting dispersed data within the company and creating a state where data can be utilized as "reliable context (context)".

We will introduce the data platform and design philosophy for advancing as an organization, not just ending AI utilization with PoCs or partial optimizations, and deliver content that participants can take away perspectives and organizational frameworks for discussions within their companies.

◼︎ Webinar Outline Title: In the AI Era, Competitiveness is Born from "Meaningful Context" ~ HubSpot on Sales Data Strategy and Practical Architecture Connecting CRM, Core Systems, and AI ~ Date: Thursday, April 23, 2026, 14:00 - 15:00 Format: Online (Webinar Tool: Zoom) Participation Fee: Free

To Register: [Watch Registration Here]

Speakers: [Image Placeholder - Description implies speaker info would follow]

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Source: PR TIMES
Category: Event
Products / services: iPaaS / CRM

[AI & Data Utilization] Boomi Co-hosts Webinar with Sazae, 'In the AI Era, Competitiveness is Born from "Meaningful Context"' ~ HubSpot on Sales Data Strategy and Practical Architecture Connecting CRM, Core Systems, and AI ~

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