Itera Inc. Acquires 20% Stake in Development Partner Rabbitly Inc., Making it an Affiliate

Itera Inc. (Headquarters: 2F, Nishi-Shinjuku Mizuma Bldg., 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo; Representative Director: Takayuki Muto; hereinafter "Itera"), which develops and provides AI products in the marketing domain, founded by serial entrepreneur Takayuki Muto, announced today that it has acquired 20% of the issued shares of its development partner, Rabbitly Inc. (Headquarters: 703, Daiichi Hibiya Bldg., 1-18-21 Shinbashi, Minato-ku, Tokyo; Representative Director: Yuki Mori; hereinafter "Rabbitly"), thereby making Rabbitly an affiliate. Concurrently, Yuki Mori, Representative Director of Rabbitly, will assume the position of Director and CTO at Itera, transitioning both companies to an integrated system for management, business, and development decision-making.

Background and Objectives of This Matter

With the rapid evolution of generative AI, the marketing domain is undergoing a structural transformation from "SaaS providing tools" to "vertical AI agents that perform business operations themselves." Itera has been promoting the automation of corporate marketing operations by deploying AI products such as "Itera SNS (SHORTBOOSTER)," which automates SNS marketing and short video production/distribution, and "HP BOOSTER," which handles everything from LP/website generation to publication and measurement.

The source of competitiveness in the AI agent business is the speed of product improvement itself. Business success or failure hinges on whether high-speed iterations can be continuously performed on a weekly or daily basis in response to model evolution and changes in customer demands. Rabbitly is a core partner responsible for the development of Itera's products, but under the conventional framework, structural time lags were unavoidable in specification formulation and priority decision-making.

Furthermore, Itera plans further expansion of "Itera SNS" and "HPBOOSTER," making development speed more critical than ever. Through this capital alliance, both companies will be linked in terms of both capital and executive structure, realizing a system where everything from planning to implementation and improvement is executed under a single decision-making line. This is to realize Itera's corporate message, "Iterate your marketing," through development quality.

Overview of Share Acquisition

Acquisition Target

Rabbitly Inc.

Number of Shares Acquired

100 shares of common stock, equivalent to 20% of the total issued shares

Post-Acquisition Equity Ratio

20% (Affiliate)

Date of Share Acquisition

June 10, 2026

Acquisition Price

Undisclosed

Executive Structure

Yuki Mori, Representative Director of Rabbitly, appointed as Director and CTO of Itera Inc.

What This Capital Alliance Will Achieve

1. Complete Integration of Development System: Significantly shorten the lead time from specification formulation to implementation, release, and improvement, thereby accelerating the product improvement cycle.

2. Joint Promotion of Product Roadmap: In addition to functional expansion of the currently operating "Itera AI for SNS (formerly SHORTBOOSTER)" and "Itera AI for LP (formerly HP BOOSTER)," both companies will jointly promote the development of the autonomous marketing AI "Itera AI," scheduled for release in August 2026.

3. Commonization of Technical Foundation: Jointly design and develop the AI agent platform and data platform, enhancing the reusability of technical assets across products.

4. Collaboration in Recruitment and Organization: Strengthen the development organizations of both companies through collaboration in engineer recruitment and training.

Comments from Representatives of Both Companies

Takayuki Muto, Representative Director and CEO, Itera Inc.

"In the AI era, a product's value is determined by 'how quickly it can continue to improve.' Rabbitly and I have been developing together since our founding, and with this capital alliance, we have established a system where management and development operate with a single, unified decision-making process. We will continue to release products that do not stop improving, true to our words: 'Continuously create a business that doesn't stop.'"

Yuki Mori, Representative Director, Rabbitly Inc.

"Itera's product suite presents the most challenging and rewarding subject matter for us as a development company. Through this capital alliance and my appointment as a director, I am now in a position to directly commit to the business's results beyond the scope of contract work. We will use the power of technology to bring Itera's vision to life at the fastest possible speed."

About Rabbitly Inc.

Company Name

Rabbitly Inc.

Location

703, Daiichi Hibiya Bldg., 1-18-21 Shinbashi, Minato-ku, Tokyo

Representative

Yuki Mori, Representative Director

Established

November 2024

Business Activities

System development business, own game business, RbbitCareer (paid employment placement), own SaaS service business

URL

https://rabbitly.jp/

About Itera Inc.

Company Name

Itera Inc.

Location

2F, Nishi-Shinjuku Mizuma Bldg., 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representative

Takayuki Muto, Representative Director

Established

December 3, 2025 (Full operation commencement: March 1, 2026)

Business Activities

Development and provision of AI products

URL

https://itera.co.jp/