Vertical Short Video Tool "SHORTBOOSTER" Rebranded to "Itera SNS"

Itera Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Takayuki Muto; hereinafter referred to as "the Company"), which develops AI marketing SaaS, announced that it has changed the service name of its vertical short video generation and distribution tool "SHORTBOOSTER" to "Itera SNS" and significantly expanded its functions to become an AI social media management tool that can handle all aspects of SNS marketing, including bulk posting, analysis, and engagement, all on a single screen.

Background of Name Change and Functional Expansion

In the field of SNS marketing, tasks such as creating separate posts for each platform, manually distributing them, switching between apps to respond to comments and DMs, and manually compiling reports for performance analysis are time-consuming for operations managers due to the "dispersion of tools and tasks."

Until now, as "SHORTBOOSTER," we have provided AI-powered automatic generation and bulk distribution of vertical short videos. Leveraging this foundation, we are now expanding our scope to cover the entire SNS management process. In conjunction with the unification of our product brand, the service name will be changed to "Itera AI for SNS."

"Create, Post, Measure, Respond, Listen, Iterate." By completing the entire SNS management workflow on a single screen with AI, we will free companies from dispersed manual tasks in their SNS marketing.

Main Features of "Itera SNS"

1. Create & Post (Bulk Distribution)

Supports all post formats including text, images, carousels, Stories, and Reels. Bulk distribution to 11 platforms: TikTok, Instagram, YouTube Shorts, Facebook, X, LINE VOOM, Threads, Google Business Profile, LinkedIn, Pinterest, and Bluesky. AI caption generation considering post type and platform characteristics, and AI automatic generation of vertical short videos. Legal checks, approval workflows, and scheduled posting are standard features.

2. Measure (Analysis)

Cross-platform analysis dashboard (reach, engagement, follower trends). Competitor benchmarking, Share of Voice analysis, and audience attribute analysis. Hashtag performance measurement, integrated analysis of organic posts and advertisements. Automatic report generation in Excel, PDF, and PowerPoint formats (white-label support).

3. Respond, Listen, Iterate (Management & Efficiency)

Unified inbox for managing comments, DMs, and mentions from all social media platforms. AI reply assistance that drafts responses based on context. Social listening and automatic alerts for viral content or sudden spikes in mentions. Content calendar, optimal posting time suggestions, and bulk CSV registration/posting queue.

*Features will be rolled out in phases.

View Details

Future Outlook

With the vision of "Becoming the marketing infrastructure for the AI era," our mission is to "Make effective marketing the norm." "Itera SNS" will evolve into next-generation SNS management where AI agents autonomously handle proposal and execution of operations, based on accumulated distribution and interaction data.

We also offer white-label (OEM) services to advertising agencies and production companies, supporting partner companies in launching services under their own brands.

Company Overview

Company Name: Itera Inc. (Formerly: BOOSTTECH Inc.) Representative: Takayuki Muto, Representative Director and CEO Location: Nishishinjuku Mizuma Building 2F, 3-3-13 Nishishinjuku, Shinjuku-ku, Tokyo Business Activities: Development and provision of AI marketing platforms URL: https://itera.co.jp