株式会社Itera (Headquarters: Tokyo, CEO: Takayuki Muto, hereinafter "the Company"), which develops AI marketing SaaS, announces that it has implemented a major update to its AI landing page and website creation tool "HP BOOSTER" by adding a blog CMS function and an AI SEO writing function.
In addition, the AI SEO writing function will be offered independently as "Itera Writing," even to companies that do not use Itera AI for LP.
See details
Background of the Update
HP BOOSTER has been used primarily by agencies and production companies as a tool that can centrally manage everything from automatic landing page generation using AI to improvement through access analysis, heatmaps, and A/B testing, all without coding.
On the other hand, for attracting traffic to websites, organic traffic that does not rely on advertising is essential. In particular, building content assets with an eye on search engines and generative AI search (AI Overviews/traffic via LLM) has become indispensable. In response to the demand for "We can create landing pages, but we don't have a system to continuously create content for attracting traffic," we have now added a blog CMS, which serves as the foundation for content creation and distribution, and an AI-powered SEO article creation function.
With this update, HP BOOSTER evolves from a tool for "creating and improving landing pages" to a web marketing infrastructure that handles "creation, acquisition, and improvement" in an integrated manner.
New Feature 1: Blog CMS Function
This is a CMS function that allows you to build and operate a blog on the same domain as your landing pages and website.
No-code blog setup, article creation, and scheduled publishing
Templates with a unified design tone with landing pages and the site
Category/tag management, basic SEO settings (title, description, structured data)
Integration with existing access analysis and heatmaps to visualize CV contributions from articles
New Feature 2: AI SEO Writing Function
AI assists in everything from structuring to writing articles aimed at ranking high in search results and being cited in AI search.
Analyzes competing top-ranking articles based on keywords and automatically generates article outlines.
AI writing and rewriting of body text based on the outline.
Optimization from an LLMO (AI SEO) perspective, looking ahead to generative AI search in addition to search engines.
Created articles can be published with one click from the blog CMS.
Now Offered Independently as "Itera LLMO"
The LLMO/AIO analysis and improvement functions will also be offered as a standalone product called "Itera LLMO."
Companies operating existing CMS such as WordPress, and editing teams looking to streamline only article production, can introduce AI-powered LLMO/SEO analysis and SEO article creation without migrating their sites. White label (OEM) provision is also supported, assisting agencies and production companies in deploying services under their own brands.
Future Outlook
With the vision of "Becoming the marketing infrastructure for the AI era," our company's mission is to "Make marketing that produces results the norm." Moving forward, HP BOOSTER will continue to evolve into a product that autonomously supports everything from content generation to traffic acquisition and CVR improvement using AI.
Company Profile
Company Name: Itera Inc. (Formerly: BOOSTTECH Inc.) Representative: Takayuki Muto, Representative Director and CEO Location: 2F Nishishinjuku Mizuma Bldg., 3-3-13 Nishishinjuku, Shinjuku-ku, Tokyo Business Activities: Development and provision of AI marketing platforms URL: https://itera.co.jp
FACT BOX
- Source: PR TIMES
- Category: 製品アップデート