Itera Inc. acquires 20% of development partner Rabbitly Inc. shares, making it an affiliate

Itera Inc. (Headquarters: 2F, Nishi-Shinjuku Mizuma Bldg., 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo; Representative Director: Takayuki Muto; hereinafter "Itera"), which develops and provides AI products in the marketing domain, founded by serial entrepreneur Takayuki Muto, announced today that it has acquired 20% of the issued shares of its development partner Rabbitly Inc. (Headquarters: 703, Daiichi Hibiya Bldg., 1-18-21 Shinbashi, Minato-ku, Tokyo; Representative Director: Yuki Mori; hereinafter "Rabbitly"), thereby making Rabbitly an affiliate. In addition, Yuki Mori, Representative Director of Rabbitly, will assume the position of Director and CTO of Itera, and the two companies will transition to a system where management, business, and development decisions are integrated.

Background and Objectives of This Matter

With the rapid evolution of generative AI, the marketing domain is undergoing a structural transformation from "SaaS providing tools" to "vertical AI agents that perform business operations themselves." Itera has been promoting the automation of corporate marketing operations by developing AI products such as "Itera SNS (SHORTBOOSTER)," which automates SNS marketing and short video production/distribution, and "HP BOOSTER," which handles everything from LP/website generation to publication and measurement.

The source of competitiveness in the AI agent business is the speed of product improvement itself. The success or failure of the business hinges on whether rapid iterations can be continued on a weekly and daily basis in response to model evolution and changes in customer demands. Rabbitly is a core partner responsible for the development of Itera's products, but under the conventional framework, structural time lags were unavoidable in specification development and priority decision-making.

Furthermore, Itera plans to further expand "Itera SNS" and "HPBOOSTER," making the importance of development speed higher than ever. Through this capital alliance, the two companies will be linked in terms of both capital and executive structure, realizing a system where everything from planning to implementation and improvement is executed under a single decision-making line. This is to realize Itera's corporate message, "Iterate your marketing," through development quality.

Overview of Share Acquisition

Acquisition Target

Rabbitly Inc.

Number of Shares Acquired

100 shares of common stock, equivalent to 20% of the total issued shares

Post-Acquisition Equity Ratio

20% (Affiliate)

Date of Share Acquisition

June 10, 2026

Acquisition Price

Undisclosed

Executive Structure

Yuki Mori, Representative Director of Rabbitly, appointed as Director and CTO of Itera Inc.

What This Capital Alliance Will Achieve

1. Complete Integration of Development System: Significantly shorten the lead time from specification development to implementation, release, and improvement, thereby accelerating the product improvement cycle.

2. Joint Promotion of Product Roadmap: In addition to functional expansion of the operational "Itera AI for SNS (formerly SHORTBOOSTER)" and "Itera AI for LP (formerly HP BOOSTER)," the two companies will jointly promote the development of the autonomous marketing AI "Itera AI," scheduled for release in August 2026.

3. Commonization of Technical Infrastructure: Jointly design and develop AI agent infrastructure and data infrastructure, enhancing the reusability of technical assets across products.

4. Collaboration in Recruitment and Organization: Strengthen the development organizations of both companies through collaboration in engineer recruitment and training.

Comments from Representatives of Both Companies

Takayuki Muto, Representative Director and CEO of Itera Inc.

"In the AI era, product value is determined by 'how quickly it can continue to be improved.' We have been developing with Rabbitly since our founding, and with this capital alliance, we have established a system where management and development operate with a single decision-making process. We will continue to release products that do not stop improving, true to our words: 'Continuously create a business that does not stop.'"

Yuki Mori, Representative Director of Rabbitly Inc.

"Itera's product suite is the most challenging subject matter for us as a development company. Through this capital alliance and my appointment as a director, I am now in a position to directly commit to the business results beyond the scope of contract work. We will use the power of technology to bring Itera's vision to life at the fastest possible speed."

About Rabbitly Inc.

Company Name

Rabbitly Inc.

Location

703, Daiichi Hibiya Bldg., 1-18-21 Shinbashi, Minato-ku, Tokyo

Representative

Yuki Mori, Representative Director

Established

November 2024

Business Activities

System development business, self-developed game business, RabbitCareer (paid employment placement), self-developed SaaS service business

URL

https://rabbitly.jp/

About Itera Inc.

Company Name

Itera Inc.

Location

2F, Nishi-Shinjuku Mizuma Bldg., 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representative

Takayuki Muto, Representative Director

Established

December 3, 2025 (Full operation begins March 1, 2026)

Business Activities

Development and provision of AI products

URL

https://itera.co.jp/