Ethical Lifestyle Brand "LIB" Launches "LIB Jewelry," a Line to Be Proud of for People and Nature

Borderless Japan Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, CEO: Kazunari Taguchi), which operates the ethical lifestyle brand "LIB," will launch its first jewelry line, "LIB Jewelry."

"LIB Jewelry" is a jewelry collection that uses materials considerate of people and nature, such as lab-grown diamonds that do not rely on mining, recycled metals derived from urban mines, and freshwater pearls directly connected to small-scale farmers.

LIB has so far delivered the value of "Living Beautifully" through bags and small leather goods. This jewelry is born as a new category to expand that worldview. Because they are items worn every day, we want to cherish not only their beauty but also the background of what materials they are made from and by whose hands they were created.

LIB Jewelry is a collection born from such aspirations.

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Why LIB Creates Jewelry

Bags, jewelry, and various other products to be created in the future. What LIB wants to deliver is not just "things." It is about being able to live comfortably and true to oneself in daily life. And that this choice connects gently to people and nature. We want to deliver a lifestyle that fulfills both.

The world of jewelry still has various challenges, such as environmental impact from mining, labor issues, and the opacity of production backgrounds. On the other hand, there are people who face these challenges and are building a better future through new technologies and manufacturing.

LIB Jewelry is a brand that chooses and connects such challenges, shaping them into beauty. Our goal is not only to reduce the burden on the environment and society. It is to increase workplaces where women can thrive. To connect to the future of regional producers. For the natural cycle to nurture the next life. We believe that the small act of choosing jewelry, which leads to someone's hope and a new cycle, is also part of LIB's manufacturing process.

Collection Introduction

Little Voyage A collection like a small amulet that gently adds light to the journey of life

Life is a series of quiet beginnings, like rowing a small boat with your own hands, rather than a luxury liner.

"Little Voyage" is an amulet-like jewelry collection that gently accompanies those small steps and watches over the journey of life.

The marquise diamond, also known as "navette" meaning small boat, symbolizes the small boat that will journey together from now on. The gently lustrous freshwater pearls are layered with the light of the full moon illuminating the boat's destination. For everyone taking a new step forward. We deliver a small sparkle to your unique journey.

My Standard A collection to find your own "ideal self" amidst fluctuations

In an era where there isn't always one single answer. While cherishing both change and constancy, we cultivate our own sense of self. "My Standard" is a jewelry collection that accompanies your "ideal self."

Baguette-cut diamonds, reminiscent of a straight will like a pillar, and nuanced freshwater pearls, each with a unique expression. This collection supports choices you believe in, not someone else's definition of correctness.

Being Sincere, Even Behind the Shine

What kind of hope can we create for people and nature through jewelry making? Our material selection began with that question. We face the environmental impact and labor issues behind beauty, and aim not just to "reduce" them, but to create even better cycles. We visited factories and farms around the world, had individual conversations, and created this collection with partners that LIB truly resonates with.

Lab-Grown Diamonds That Don't Rely on Mining

We use lab-grown diamonds, which have the same chemical composition and crystal structure as natural diamonds, without mining. We achieve reliable brilliance and high traceability while reducing environmental impact and production site issues.

Furthermore, at the factory LIB chose as a partner, many female artisans acquire specialized skills and are active. We chose this factory because we resonate with manufacturing that fairly evaluates each person's skills and abilities, not their gender.

Freshwater Pearls Created with Small-Scale Farmers

For freshwater pearls, we build equal relationships by directly trading with small-scale farmers in India and paying fair prices commensurate with quality.

The water used for cultivation is reused as fertilizer for surrounding farmland, practicing manufacturing that utilizes natural cycles. Furthermore, we resonate with initiatives that nurture the future of the entire region, such as passing on cultivation techniques to local youth and small-scale producers.

Recycled Metal Born from Urban Mines

For the gold and silver that form the base of our jewelry, we use recycled metal re-smelted from used smartphones, home appliances, and jewelry. While some parts cannot achieve 100% due to technical limitations, LIB aims for 100% recycled metal in all jewelry and is steadily accumulating what can be done.

"LIB Jewelry" Brand Director, Sakura Funakoshi

"After about 10 months of preparation, I am truly delighted that we can finally deliver LIB Jewelry to everyone.

Jewelry is a special presence that stays with us for a long time, marking life's milestones and accompanying our everyday lives. That's why we want to deliver products that are beautiful down to their background, allowing you to choose with peace of mind. With that single-mindedness, we have built relationships with partners both domestically and internationally and launched LIB Jewelry.

We want to gradually shape a "cycle that is kind to both the earth and people," where the sparkle of jewelry that gently supports the wearer also leads to the pride and independence of the craftspeople across the sea."

Future Outlook

LIB will continue to expand its offerings beyond jewelry to apparel and various other lifestyle products that accompany daily life. Our goal is a world where people can naturally make choices that are kind to people and the environment, without consciously thinking about the word "ethical."

Under the brand concept of "Living Beautifully," we will continue to propose new lifestyles through products that accompany all scenes of life.

◼︎About Ethical Brand "LIB"

LIB (Ribu) was born in 2014 under the name "Business Leather Factory" as one of the social businesses developed by Borderless Japan Co., Ltd.

With its own factory in Bangladesh, it creates stable employment for people facing various circumstances, such as single mothers and individuals with disabilities. Currently, approximately 900 artisans work there, and the brand operates 20 stores nationwide in Japan (as of October 2025).

In July 2025, the brand name was refreshed to "LIB." With the concept of "Life Is Borderless - Living Beautifully," it has taken a new step as a brand that delivers ethical choices considerate of people, society, and the environment to the daily lives of more people.

LIB's leather items are characterized by their accessible price range, meticulous craftsmanship by artisans, and a rich variety of colors. In addition to 12 color variations, the brand offers a wide range of items that accompany daily life and work, such as business bags, wallets, card cases, and shoes.

Furthermore, in July 2026, the jewelry line was announced. It offers a new collection that balances "beauty" and "kindness to the future" by using materials considerate of people and the planet, such as diamonds grown in labs without relying on mining and fair-trade pearls.

◉ Official Website: http://l-i-b.shop/

◉ Official Instagram: https://www.instagram.com/lib_life.is.borderless

◉ Store List: https://l-i-b.shop/shop/

Recruitment Information Here

LIB is recruiting for various positions, including product designers, store developers, and sales fellows. For details, please see the recruitment information.

View Recruitment Information

◼︎About Borderless Japan Co., Ltd.

Established in 2007 as a company that only engages in social businesses to solve social issues through business. It operates 45 businesses worldwide in 15 countries to solve various social issues such as poverty, environment, education, and gender, with sales reaching 10.5 billion yen in fiscal year 2025. Its ecosystem for nurturing successive social entrepreneurs has been recognized with awards such as the "Good Design Award Business Model Division (2019)," "Company I Want to Cherish Award - Special Jury Prize (2019)," and "CSA Award - Company Creating "Next-Generation Human Resources" Recommended for 20s."

In October 2023, it announced the new purpose "SWITCH to HOPE - Transforming Social Issues into Everyone's Hope" to advance the resolution of social issues to the next stage. It aims to create systems for more people to work together towards a better society.

Official Website: https://www.borderless-japan.com/

Company Name: Borderless Japan Co., Ltd.

Location: Tenjin Futata Building 4F, 3-1-1 Tenjin, Chuo-ku, Fukuoka City

Established: 2007

Representative: Kazunari Taguchi, Representative Director and CEO

Business Activities: Business development aimed at solving social issues (herbal tea business, leather goods business, crowdfunding business, social business school business)