New Store 'BRAND OFF SHIBUYA' Sponsors 'Shibuya Zunchaka!' Music Festival; Live Performances on June 7 and Joint Used Guitar Sale with KOMEHYO Starting June 5.

K-Brand Off Co., Ltd. (Kanazawa, Ishikawa), a key member of the KOMEHYO Holdings Group, the leader in brand reuse, announced that its new store 'BRAND OFF SHIBUYA,' which grand opened in Shibuya Center-gai on May 9, 2026, will sponsor the '12th Shibuya Zunchaka!' music festival to be held on June 7, 2026.

Located in the heart of Shibuya, 'BRAND OFF SHIBUYA' will set up a special stage in front of the store to host live performances by four artists. Additionally, as a pre-event collaboration, a 'Used Guitar Exhibition and Sale' will be held jointly with the group's 'KOMEHYO SHIBUYA' store for three days from June 5 to June 7.

This sponsorship aims to show respect for Shibuya's diverse culture and contribute to community building by combining the energy of the ever-growing reuse market with the city's music scene. On the day of the event, selected artists will perform on the 'Neo Stage' in front of the store.