K-Brandoff Hosts Awards Ceremony for '2026 Service Meister Contest'

K-Brandoff (Kanazawa, Ishikawa Prefecture), a core company of the Komehyo Holdings Group, the No. 1 brand reuse retailer (※), held its '2026 Service Meister Contest (Appraisal & Service)' awards ceremony on May 18, 2026, during its annual company-wide business plan announcement meeting.

In its second year, the competition brought together professionals from corporate-owned stores and nationwide franchises. Five 'Service Meisters' were selected through rigorous judging, with a top prize winner and runners-up chosen from among them.

Key Highlights - Five Service Meisters were selected, leading to the designation of the Grand Prize and Excellence Award winners. - Practical 'Appraisal Skills' were added to the criteria. Contestants were tested on their ability to accurately assess damaged brand bags, calculate fair prices, and engage sincerely with customers within a 15-minute timeframe. - Winning service demonstrations will be converted into training videos to be shared across the company to continuously improve service quality.

Background and Objective The domestic reuse market has grown to 3.3 trillion yen. K-Brandoff places a high priority on building long-term, lifelong trust with its customers (Customer Lifetime Value, LTV). The company defines 'Appraisal & Service Skills' as the ability to logically and sincerely explain the basis of appraisal prices while being empathetic to the customer's sentiments. This contest aims to improve these skills company-wide.

Winner's Comment The Grand Prize winner commented: 'I felt I still had much to learn in my daily work, and this award was made possible by the support of those around me. I am deeply grateful and will strive to work even harder.'

Moving forward, the company will distribute professional service videos as training materials to share individual expertise with the entire company.