REBOO Spreads its 'Sniffing Deep Breath' to the Heat of Shibuya Festival! Sponsorship of Music Art Festival 'NIGHT HIKE - scramble - ’26'

BREATHER Inc. (Headquarters: Minato-ku, Tokyo), which plans, develops, and sells products aimed at making deep breathing a habit, sponsored the music art festival 'NIGHT HIKE - scramble -’26', held in Shibuya, Tokyo, on Saturday, May 16, and Sunday, May 17, 2026. This festival supports instant refreshing through its 'sniffing deep breath' product, REBOO.

This event is an urban festival where music, art, video, and internet culture intersect, gathering many music fans and creators.

REBOO is a refresh item that supports switching to an 'immersion mode' through scent and deep breathing, based on the concept of 'entering a state of self-forgetful immersion through deep breathing.'

At the venue, it was seen being used during live set changes or movement between venues, spreading across Shibuya as a way to take a breath amidst the festival's heat.

Background of Sponsorship

'NIGHT HIKE' is a music and art festival centered around internet-born net culture such as music, illustration, and video. In 2026, the event moved from its traditional August timeframe to May and expanded to a circuit format across five venues in Shibuya. It was the largest event to date, gathering over 100 artists and creators over two days.

REBOO, developed with inspiration from traditional Thai Ya-dom, offers a refresh experience. Considering that circuit festivals stimulate senses for long periods, BREATHER thought it could propose a new habit of switching moods through scent and deep breathing to enjoy immersion more deeply, leading to this sponsorship.

'Refresh Experience' Connecting Shibuya's 5 Venues

At the REBOO booth installed in the main venue, Spotify O-EAST, trial experiences were offered in addition to product sales.

Attendees experienced REBOO at various times, such as during live changes, moving between venues, or waiting for the next stage. It was well-received as an experience that enhances the festival's intensity and immersion while naturally switching to deep breathing.

Feedback from participants included: - 'It is easy to switch moods between live performances.' - 'I can refresh even late at night.' - 'I feel like I am getting ready before the next stage.' - 'It seems like it will become a new routine during the festival.' - 'It goes well with music events.'

Approximately 350 performing artists and invited creators experienced REBOO, utilizing it as a refresh item before and after performances and while moving about at the 'NIGHT HIKE - scramble -’26' event, which gathered diverse expressive individuals such as DJs, live acts, VJs, and illustrators.

BREATHER will continue to propose experiences that support the 'switch between immersion and refreshment' in music, art, and cultural scenes.

Event Overview - Event Name: NIGHT HIKE - scramble -’26 - Dates: Saturday, May 16, and Sunday, May 17, 2026 - Times: 11:30 Wristband exchange starts / 12:30 Doors open / 13:30 Show starts - Venues: Spotify O-EAST / WOMB / duo MUSIC EXCHANGE / clubasia / Z MARUYAMA - Organizer: TRIBALCON. - Official Website: https://nighthike.net/

About REBOO REBOO is an item that supports instant refreshing and concentration switching through the new approach of 'sniffing deep breath.' By tasting five delicious 'scent stimuli' based on menthol's cooling sensation with deep breathing, it invites users into an 'immersive' state of self-forgetfulness, accompanying scenes where they want to be immersed in work or hobbies.