BREATHER Sponsors BE-PAL Outdoor Expo 2026 for REBOO Deep Breathing Brand

BREATHER Co., Ltd. (Minato-ku, Tokyo) sponsored and exhibited its 'deep breathing through smell' brand, REBOO, at the experiential event 'BE-PAL Outdoor Expo 2026' hosted by Shogakukan's BE-PAL. The event took place from May 30 to 31, 2026, at Snow Peak Kanuma Campfield & Spa in Tochigi Prefecture. Supporting the concept 'into a state of immersive absorption with deep breathing,' REBOO aimed to provide mental refresh and concentration shifts during outdoor activities. At the REBOO booth, the company ran a woodcraft workshop called 'BREATHER presents REBOO x NONIWA,' where participants created original photo frames using wood scraps. A free-participation wood keychain workshop attracted families. Nearby, a special booth introduced REBOO's usage, offering flavor tasting and a social media campaign where visitors received one free flavor sample. Visitors praised REBOO as a new way to refresh during driving, DIY projects, and camping. BREATHER plans to expand REBOO as a tool for transitioning between immersion and relaxation.