Exclusive Collection Featuring Entirely Custom-Made Lineup from INDIA IS BEAUTIFUL Collaboration Launches at ROSE BUD

This season, ROSE BUD presents an exclusive collection created through a special session with INDIA IS BEAUTIFUL, launching at all ROSE BUD stores starting Wednesday, June 17, 2026, with pop-up events at Lumine Est Shinjuku, mozo Wonder City, LUCUA Osaka, and Tennoji MIO beginning Saturday, June 20.

Preserving the brand’s signature warmth of handmade craftsmanship and comfortable vintage-like atmosphere, we’ve infused romantic elements that deeply resonate with us today, crafting an entirely new narrative from the ground up.

Nostalgic, wind-filled textiles, playful hand-drawn prints, soft lace, and delicate embroidery—each piece feels like a treasure discovered in a distant foreign alleyway. Every item is uniquely available here, forming a cherished and exclusive wardrobe.

A new world of INDIA IS BEAUTIFUL, gently drifting between reality and daydreams. Discover your destined piece to accompany you on a sentimental journey.

EMBROIDERED SHEER TULLE SHIRT \10,780 SHORT-SLEEVE PRINTED SHIRT \10,780

SHORT-SLEEVE PRINTED SHIRT \10,780 BLACK BANDANA CAMISOLE \11,880

PRINTED SKIRT \16,280 BLACK BANDANA DRESS \14,080

PRINTED SKIRT \11,880 PRINTED SKIRT \11,880

EMBROIDERED TOTE BAG \3,080

— INDIA IS BEAUTIFUL ROSE BUD EXCLUSIVE 26SS COLLECTION —

Release Date

Starting Wednesday, June 17, 2026, at all ROSE BUD stores and online.

Sales Locations

ROSE BUD Official Online Store: https://rosebud-web.com/

ROSE BUD Shinjuku

Tel: 03-53682-767 Address: B2F Lumine Est Shinjuku, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Weekdays: 11:00–20:00 | Weekends & Holidays: 10:30–21:00

ROSE BUD Sapporo

Tel: 011-209-5244 Address: 2F Sapporo Stellar Place EAST, Kita 5-jo Nishi 2-chome, Chuo-ku, Sapporo, Hokkaido 060-0005 10:00–21:00

ROSE BUD mozo Wonder City

Tel: 052-982-7090 Address: 1F mozo Wonder City, Nihommachi 40, Nishi-ku, Nagoya, Aichi 450-0002 10:00–21:00

ROSE BUD Umeda

Tel: 06-6151-1244 Address: 3F LUCUA, 3-1-3 Umeda, Kita-ku, Osaka 530-8558 10:30–20:30

ROSE BUD Tennoji

Tel: 06-6773-5375 Address: 2F Tennoji MIO Main Building, 10-39 Bitai-in-cho, Tennoji-ku, Osaka 543-0055 11:00–21:00

ROSE BUD Namba City

Tel: 06-6556-7451 Address: B1F Namba City Main Building, 5-1-60 Namba, Chuo-ku, Osaka 542-0076 11:00–21:00

ROSE BUD Hiroshima

Tel: 082-248-7474 Address: 2F Hiroshima PARCO Main Building, 10-1 Hon-dori, Naka-ku, Hiroshima 730-0035 10:00–20:30

ROSE BUD Kagoshima

Tel: 099-248-9511 Address: 1F Maruya Gardens, 6-5 Kofuku-cho, Kagoshima-shi, Kagoshima 892-0826 10:00–20:00

[About ROSE BUD]

Founded in 1993 along Meiji-dori, connecting Harajuku and Shibuya, ROSE BUD was a pioneer among women's select shops.

Featuring its original brand “ROSE BUD” with diverse items in rich colors and fabrics, as well as curated international brands from the U.S. and Europe, ROSE BUD offers a fashion-forward selection that evokes the excitement of discovering something new while traveling.

“ROSE BUD” means rosebud in English.

Symbolizing hope, the rosebud represents our desire to nurture meaningful connections formed through ROSE BUD and carry them forward into the future.

Instagram: https://www.instagram.com/rosebud_official_

[About INDIA IS BEAUTIFUL]

“INDIA IS BEAUTIFUL” is a brand that creates all its clothing in beautiful India.

Committed to “local-made” fashion in India, the brand preserves traditional crafts and historical techniques, creating “meaningful creations” inspired by diverse global cultures.

By utilizing time-tested techniques, without rushing, forcing, or wasting—creating fashion to be enjoyed for a long time— INDIA IS BEAUTIFUL delivers healthy, sustainable clothing through the philosophy of “slow fashion.”

Instagram: https://www.instagram.com/india_is_beautiful_official/