Kōhei Sasaki, an athlete employee in swimming and diving at Beads International Inc.—a company that operates streetwear brands such as 'XLARGE,' 'X-girl,' 'MILKFED.,' and 'SILAS' (Head Office: Meguro-ku, Tokyo; President & CEO: Yusaku Nishigami)—will serve as a special instructor at the 'Diving Experience Workshop' for elementary and junior high school students, hosted by Miyagi Diving Club on Monday, July 20, 2026 (a public holiday).
Sasaki, who is training daily to qualify for the 2028 Los Angeles Olympics, actively promotes the appeal of diving through social media platforms such as TikTok and Instagram, aiming to expand the sport’s fan base and attract new audiences.
Miyagi Diving Club, the organizer of this event, is the very club where Sasaki trained from age 5 (when he began diving) through his third year of high school. The event is designed to allow local children to experience the excitement of diving firsthand, with the goal of promoting the sport at the grassroots level.
Beads International Inc. is supporting the event as an official collaborator, providing branded T-shirts for event staff and branded stickers as giveaways for participants. By leveraging the power of fashion and branding, the company aims to make diving more accessible and relatable to the public.
Event Overview
Date & Time: July 20, 2026 (Mon, Holiday), 10:30–12:00 (Registration opens at 10:00)
Venue: Central Sports Miyagi G21 Pool
Address: 40-1 Tate, Sugaya, Rifu-cho, Miyagi-gun, Miyagi Prefecture 981-0122
Capacity: 20 participants (first-come, first-served)
Eligibility: Elementary and junior high school students who can swim 25 meters unassisted
Participation Fee: ¥3,000 (cash payment on the day)
Admission: Free
What to Bring: T-shirt, shorts, swimsuit, drink, towel
How to Apply
Please register via the application form accessible through the QR code.
Application Deadline: Noon, Friday, July 17, 2026
Kōhei Sasaki (Sasaki Kōhei)
Profile
Born January 28, 1999, in Miyagi Prefecture.
Started diving at age 5, inspired by his older brother. After competing in his first national tournament in fourth grade, he became deeply passionate about the sport and set his sights on becoming a professional athlete. Despite suffering two major injuries—fractured left kneecap in first year of middle school and fractured right kneecap in final year of high school, both requiring surgery and long rehabilitation—he placed third in the Men’s 3m Springboard event at the 96th Japan Swimming Championships in 2020 while studying at Nippon Sport Science University. In 2024, he won first place in the Men’s 3m Synchronized Diving event at the Japan Swimming Championships.
Instagram: https://www.instagram.com/ss28_kohei/
TikTok: https://www.tiktok.com/@kkkkk.la.diving
Achievements
2013: Champion, Springboard Diving, National Junior High School Swimming Championships
2013: Champion, High Diving, JOC Junior Olympic Cup Summer Tournament
2015: 3rd Place, 3m Springboard, National High School Comprehensive Sports Festival Swimming Championships
2015: 3rd Place, 3m Springboard, 70th National Sports Festival Swimming Competition
2019: 3rd Place, 3m Springboard, 95th All-Japan University Swimming Championships
2019: 3rd Place, 1m Springboard, 95th Japan Swimming Championships
2020: 3rd Place, 3m Springboard, 96th All-Japan University Swimming Championships
2020: 3rd Place, 3m Springboard, 96th Japan Swimming Championships
2024: Champion, 3m Synchronized Diving, 100th Japan Swimming Championships
2025: Champion, 3m Springboard, 17th Tokyo Prefectural Swimming Championships; awarded Best Athlete Award
2025: 2nd Place, 1m Springboard; 3rd Place, 3m Springboard, 54th Kanto Diving Championships
2025: 3rd Place, 1m Springboard; 3rd Place, 3m Synchronized Diving, 101st Japan Swimming Championships
2026: 2nd Place, 1m Springboard, Nichi-Kan Arena Diving Cup 2026 Round 2 (combined with Kanto Championships)
[Company Overview]
Company Name: Beads International Inc.
President & CEO: Yusaku Nishigami
Head Office: 7F Higashiyama Building, 1-1-2 Higashiyama, Meguro-ku, Tokyo
URL: https://bs-intl.jp/
Official Online Store: https://calif.cc/
Brand Information: https://bs-intl.jp/brandlist/
Founded: December 1990
Employees: 400 (as of June 2026)
Capital: ¥45 million
Business Activities: Planning and sales of apparel and lifestyle goods, promotional activities, e-commerce
FACT BOX
- Source: PR TIMES
- Category: Event