Kōhei Sasaki, an athlete employee in swimming and diving at Beads International Inc.—a company that operates streetwear brands such as 'XLARGE,' 'X-girl,' 'MILKFED.,' and 'SILAS' (Head Office: Meguro-ku, Tokyo; President & CEO: Yusaku Nishigami)—will serve as a special instructor at the 'Diving Experience Workshop' for elementary and junior high school students, hosted by Miyagi Diving Club on Monday, July 20, 2026 (a public holiday).

Sasaki, who is training daily to qualify for the 2028 Los Angeles Olympics, actively promotes the appeal of diving through social media platforms such as TikTok and Instagram, aiming to expand the sport’s fan base and attract new audiences.

Miyagi Diving Club, the organizer of this event, is the very club where Sasaki trained from age 5 (when he began diving) through his third year of high school. The event is designed to allow local children to experience the excitement of diving firsthand, with the goal of promoting the sport at the grassroots level.

Beads International Inc. is supporting the event as an official collaborator, providing branded T-shirts for event staff and branded stickers as giveaways for participants. By leveraging the power of fashion and branding, the company aims to make diving more accessible and relatable to the public.

Event Overview

Date & Time: July 20, 2026 (Mon, Holiday), 10:30–12:00 (Registration opens at 10:00)

Venue: Central Sports Miyagi G21 Pool

Address: 40-1 Tate, Sugaya, Rifu-cho, Miyagi-gun, Miyagi Prefecture 981-0122

Capacity: 20 participants (first-come, first-served)

Eligibility: Elementary and junior high school students who can swim 25 meters unassisted

Participation Fee: ¥3,000 (cash payment on the day)

Admission: Free

What to Bring: T-shirt, shorts, swimsuit, drink, towel

How to Apply

Please register via the application form accessible through the QR code.

Application Deadline: Noon, Friday, July 17, 2026

Kōhei Sasaki (Sasaki Kōhei)

Profile

Born January 28, 1999, in Miyagi Prefecture.

Started diving at age 5, inspired by his older brother. After competing in his first national tournament in fourth grade, he became deeply passionate about the sport and set his sights on becoming a professional athlete. Despite suffering two major injuries—fractured left kneecap in first year of middle school and fractured right kneecap in final year of high school, both requiring surgery and long rehabilitation—he placed third in the Men’s 3m Springboard event at the 96th Japan Swimming Championships in 2020 while studying at Nippon Sport Science University. In 2024, he won first place in the Men’s 3m Synchronized Diving event at the Japan Swimming Championships.

Instagram: https://www.instagram.com/ss28_kohei/

TikTok: https://www.tiktok.com/@kkkkk.la.diving

Achievements

2013: Champion, Springboard Diving, National Junior High School Swimming Championships

2013: Champion, High Diving, JOC Junior Olympic Cup Summer Tournament

2015: 3rd Place, 3m Springboard, National High School Comprehensive Sports Festival Swimming Championships

2015: 3rd Place, 3m Springboard, 70th National Sports Festival Swimming Competition

2019: 3rd Place, 3m Springboard, 95th All-Japan University Swimming Championships

2019: 3rd Place, 1m Springboard, 95th Japan Swimming Championships

2020: 3rd Place, 3m Springboard, 96th All-Japan University Swimming Championships

2020: 3rd Place, 3m Springboard, 96th Japan Swimming Championships

2024: Champion, 3m Synchronized Diving, 100th Japan Swimming Championships

2025: Champion, 3m Springboard, 17th Tokyo Prefectural Swimming Championships; awarded Best Athlete Award

2025: 2nd Place, 1m Springboard; 3rd Place, 3m Springboard, 54th Kanto Diving Championships

2025: 3rd Place, 1m Springboard; 3rd Place, 3m Synchronized Diving, 101st Japan Swimming Championships

2026: 2nd Place, 1m Springboard, Nichi-Kan Arena Diving Cup 2026 Round 2 (combined with Kanto Championships)

[Company Overview]

Company Name: Beads International Inc.

President & CEO: Yusaku Nishigami

Head Office: 7F Higashiyama Building, 1-1-2 Higashiyama, Meguro-ku, Tokyo

URL: https://bs-intl.jp/

Official Online Store: https://calif.cc/

Brand Information: https://bs-intl.jp/brandlist/

Founded: December 1990

Employees: 400 (as of June 2026)

Capital: ¥45 million

Business Activities: Planning and sales of apparel and lifestyle goods, promotional activities, e-commerce

FACT BOX

  • Source: PR TIMES
  • Category: Event