[Research Report] 50% of Existing Clients Utilize AI for Video Production

A survey on "AI Utilization in Video Production" was conducted among our existing clients.

As a result, 50% of the responding companies answered that they "utilize AI in video production" or "would like to utilize it if possible."

This survey investigated the status of AI utilization in areas such as social media videos, advertisement videos, recruitment videos, and product introduction videos.

[Survey Results Summary]

50% of Companies Utilize or Wish to Utilize AI in Video Production

According to the survey results, 50% of the responding companies answered:

- They utilize AI or - They would like to utilize it if possible.

On the other hand, the other 50% expressed cautious opinions such as:

- Concerns about video quality - Difficulty in aligning with brand image - Uncertainty about the extent of what can be produced with AI - Feeling that final editing and expression require human hands.

[Background: Rising Video Demand and Exploration of AI Utilization]

In recent years, the importance of video content in social media and advertising has been increasing.

In particular, the situations where companies utilize video are growing, including:

- Instagram Reels - TikTok - YouTube Shorts - Advertisement videos - Recruitment videos - Product introduction videos

However, many challenges are also observed, such as:

- Time-consuming planning - High costs for shooting and editing - Lack of a system for continuous video production - Insufficient video production know-how

Against this backdrop, while there is a need to streamline parts of video production using AI, it was found that many companies are cautious due to concerns about quality and brand expression.

[BOTANICO's Analysis]

From the results of this survey, it was found that AI utilization in video production is a more cautious area compared to image creation and text generation.

While companies perceive potential applications of AI in areas such as:

- Generating ideas for video concepts - Creating outlines - Generating subtitles - Writing scripts - Assisting with editing - Creating short videos

They prioritize human direction for completeness and brand expression.

Therefore, in the future, a video production system that combines "production efficiency through AI" and "human editing, direction, and quality control" is considered to be important.

[BOTANICO's Initiatives]

BOTANICO supports companies' video utilization through initiatives such as:

- Social media video production - Short video planning - Advertisement video production - Recruitment video support - AI-assisted script and outline creation - Support for in-house video production

We will continue to support companies' video utilization in social media, advertising, and recruitment by combining the strengths of AI and creators.

[Survey Overview]

- Survey Period: June 1, 2026 - June 30, 2026 - Survey Organization (Survey Sponsor): BOTANICO Inc. - Survey Target: Existing clients of BOTANICO Inc. - Number of Valid Responses: 10 - Survey Method: Questionnaire survey to existing clients - Aggregation Method: Calculated as the proportion of respondents who answered "utilize AI" or "would like to utilize it if possible." - Survey Items: Regarding AI-powered video production