Bubble Star Co., Ltd. will change its company name to "Purelles Co., Ltd." on April 1, 2026, and renew its corporate website to strengthen its wellness domain. The company develops, manufactures, and sells health foods, primarily focusing on gut health, both domestically and internationally, responding to increasing health consciousness.
Background of the Name Change
In recent years, against the backdrop of growing interest in extending healthy life expectancy and preventing lifestyle diseases in Japan, interest in "wellness" – maintaining and improving health in daily life – has expanded. Particularly in the gut health category, which is our main market, various research is progressing worldwide, and the market continues to grow with the spread of its effects. In response to this increasing health consciousness, our company has decided to further develop the businesses we have undertaken so far and strengthen our value proposition in the wellness domain, thus implementing this name change and brand renewal.
This name change aims to refresh the corporate brand image and achieve further growth and leap forward. Along with this, the corporate logo and corporate website will also be renewed, undergoing a brand renewal. Based on a new vision, we will strive to create even greater value.
**■ Date of Name Change: April 1, 2026**
**■ New Company Name: Purelles Co., Ltd.**
**■ Old Company Name: Bubble Star Co., Ltd.**
**■ New Corporate Website: https://purells.co.jp/**
Thoughts Behind the Logo Mark
We have set the company name as "Purelles," a coined word combining "Pure" and "Wellness," which embody "safety and security" and "health" – the values we have most emphasized. The radiance at the center of the logo represents our corporate mission to "contribute to people's further healthy lives," brightening people's lives.
FACT BOX
- Source: PR TIMES
- Category: News
FAQ
When did Bubble Star Co., Ltd. officially change its company name to Purelles Co., Ltd.?
The official name change from Bubble Star Co., Ltd. to Purelles Co., Ltd. took effect on April 1, 2026.
What is the meaning behind the newly coined company name "Purelles" and which two concepts does it combine?
"Purelles" is a coined term that blends the words "Pure" and "Wellness," representing safety, security, and health values emphasized by the firm.
Which market segment does Purelles Co., Ltd. primarily focus on, and why is this segment experiencing growth according to the announcement?
The company primarily focuses on the gut health segment, which is expanding due to worldwide research, rising health consciousness, and the spread of wellness benefits.
Besides the corporate name change, what other brand elements are being renewed by Purelles Co., Ltd. as part of its strategy?
Purelles Co., Ltd. is also renewing its corporate logo and launching a new corporate website to reflect the refreshed brand identity.
What overarching societal trend in Japan motivated Bubble Star Co., Ltd. to rebrand as Purelles Co., Ltd. and focus on wellness?
The rebranding was motivated by Japan's growing interest in extending healthy life expectancy, preventing lifestyle diseases, and increasing public focus on wellness and gut health.