June 9, 2026

Bangkok, Thailand

Burberry has arrived in Bangkok for its latest hotel takeover, transforming 'The Standard, Bangkok Mahanakhon' into a special destination wrapped in the British brand's world for the summer.

This initiative brings the world of Burberry to the heart of the Thai capital, hosted at The Standard, located in the iconic Mahanakhon skyscraper. To transform this urban hideaway for the summer, Burberry has reimagined its signature house check in a special yellow. From the poolside space on the rooftop and deck chairs to the photo booth at 'The Parlor' on the 4th floor, the entire hotel is decorated with this yellow house check.

Deeply connected to a history of exploration and the outdoors, Burberry has also incorporated 'green,' the official color of Bangkok, into this takeover. This color, representing the energy of the city, is integrated throughout the brand's unique experiences, including wellness-themed programs.

By the poolside, overlooking the Bangkok skyline, guests can spend leisurely afternoons enjoying special Burberry menus and various popsicles served from a dedicated cart.

Merging British heritage with the energetic spirit of Bangkok, this project captures the vibrancy of the city's summer. The opening party features performances by Thai artists, and brand guests can tour the city in Burberry-check tuk-tuks. Additionally, items from the Burberry High Summer and 2026 Summer collections are available for purchase at the hotel boutique.

Event Period: Until July 31, 2026

Location: The Standard, Bangkok Mahanakhon (Address: 114 Naradhiwat Rajanagarindra Road Silom, Bang Rak Bangkok, 10500 Thailand)

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  • Source: PR TIMES
  • Category: Event