BK Japan Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Kazuhiro Nomura) has entered into a sponsorship agreement with the Japan Sumo Association (Location: Sumida-ku, Tokyo; Chairman: Hakkaku Nobuyoshi) and supports Japan's national sport, 'Grand Sumo.' Starting May 1, 2026 (Friday), Burger King will launch the 'Second Generation BABY BODY BURGER' for a limited time. This 'Yokozuna-class' massive cheeseburger features 5 of Burger King's signature flame-grilled 100% beef patties and 8 slices of cheddar cheese, with a total calorie count of 1,856 kcal and a total weight of 661g.
Following last year's success, this collaboration burger supporting Grand Sumo is returning this year. The 'Second Generation BABY BODY BURGER' stacks 5 flame-grilled beef patties, 4 slices of smoky bacon, 8 slices of rich cheddar cheese, pickles, and fresh onions, finished with ketchup and mustard. It is officially recognized by the Japan Sumo Association as a 'Yokozuna-class' burger.
To celebrate the launch, customers who purchase the burger will receive an 'Original Sticker' while supplies last. For an easier dining experience, the 'Half-Cut' order is recommended at the counter. It allows you to hold the burger easily and enjoy the juicy center immediately.
Product Overview: Product Name: Second Generation BABY BODY BURGER Release Date: May 1, 2026 (Friday) onwards Price: Single 2,890 yen / Set 3,190 yen Bonus: Original Sticker
Notes: - The set includes French Fries (S) and Drink (M). - Sales start from 10:30 AM at breakfast-serving stores. - One sticker is provided per burger purchase. - Not available at some stores, including Tokyo Racecourse, Tsugaike Yuki-no-Hiroba, and Kyoto Racecourse. - Prices include tax.
About Burger King Brand: Founded in 1954, Burger King is the world's second-largest quick-service hamburger chain, with over 19,000 stores in more than 120 countries and the US. It is owned by Restaurant Brands International (TSX, NYSE: QSR), which has annual sales exceeding $35 billion and over 28,000 locations globally. In Japan, BK Japan Holdings oversees marketing and store operations, focusing on franchise development and menu innovation.
FACT BOX
- Source: PR TIMES
- Category: New Product