Urgent Seminar on July 22, 2026 (Wed): Growing Through Wellness – Learning the New Strategy for Future Integrated Fitness Business Models from UK's David Lloyd to Achieve Revenue Growth

In the integrated fitness club industry, one of the most significant management themes today is the 'Wellness Shift'.

Traditionally, fitness clubs have developed as facilities offering gyms, studios, pools, and classes primarily targeting individuals with high motivation to exercise. However, consumer health needs have evolved dramatically. Beyond physical activity, people now seek better sleep, recovery, relaxation, mental wellness, family time, community, and work-life balance—expanding the value expected from fitness clubs.

David Lloyd Clubs, operating across Europe with a strong presence in the UK, has anticipated this shift by transforming its integrated clubs from mere 'places to exercise' into 'wellness lifestyle hubs for living better'.

The company integrates spas, racket sports, group exercise, family programs, club lounges, and digital services, diversifying members’ reasons for visiting. As a result, it has achieved key improvements in membership numbers, retention rates, and average revenue per customer—critical metrics for successful club management.

In 2024, David Lloyd Clubs reported 785,000 members, a 7.8% increase in member visits, and 85% of new memberships sold under premium packages—demonstrating clear improvements in business performance driven by premiumization and wellness integration. Stephanie Holland is recognized as the Creative Director involved in developing the club’s spa concept and premium offerings.

This seminar series will welcome Stephanie, a leader in David Lloyd’s wellness transformation, to share practical insights on the wellness strategies that integrated clubs should adopt moving forward.

Seminar details and registration here

The second session’s theme: 'Investment Thinking for the Wellness Shift'

David Lloyd Clubs implements a comprehensive marketing strategy integrating in-club programs, spa and relaxation services, mindfulness activities, kids’ programs, social media content, blogs, open days, and internal communications.

During this seminar, Stephanie will present concrete case studies from David Lloyd Clubs’ wellness shift, helping Japanese integrated clubs understand how to adopt wellness marketing strategies.

What you will learn from this seminar:

- Background of the wellness shift implemented by David Lloyd Clubs - Strategic thinking for evolving integrated clubs from 'fitness facilities' to 'wellness hubs' - Member engagement strategies using World Wellness Weekend - Event design to increase visit frequency, satisfaction, and retention among existing members - How to design wellness-focused open days that attract new prospects - KPI frameworks for wellness marketing that enhance customer lifetime value - Concrete actions applicable to Japanese integrated clubs

Recommended for:

- Owners, managers, and store leaders of integrated fitness clubs - Marketing, member retention, CRM, and promotional planning staff - Professionals aiming to enhance the value of spa, bathing, recovery, and lounge functions - Those seeking to strengthen outreach to light users and non-members - Organizations considering participation in or utilization of World Wellness Weekend 2026 - Clubs aiming to expand their brand identity from 'fitness' to 'wellness'

Seminar details and registration here