Table Cross Inc. Partners with Reelu Inc. for the Japanese Food Experience Reservation Service 'byFood'

Table Cross Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director & CEO: Kaoru Joho; hereinafter "the Company") has partnered with Reelu Inc. (Headquarters: Minato-ku, Tokyo; Representative Director & CEO: Miyu Konno; hereinafter "Reelu") for its food experience reservation service for inbound tourists, 'byFood'. This partnership aims to strengthen the multilingual support structure for planning and commercializing food experiences for foreign visitors to Japan.

byFood is a reservation service that provides domestic gourmet tours, cooking classes, dining experiences, and restaurant reservations for inbound tourists. By introducing and selling food experiences and restaurants across Japan in multiple languages, it creates opportunities for foreign travelers to deeply experience Japanese culinary culture.

■ Background of the Partnership The number of foreign tourists visiting Japan continues to recover, breaking historical records and exceeding approximately 42 million annually in 2025. Consequently, the demand for uniquely Japanese food experiences is rising rapidly.

On the other hand, even when highly attractive food experiences exist in regional areas, there are many cases where they cannot be fully deployed as products for inbound tourists due to a lack of foreign-language guidance, customer service, and on-the-day reception capabilities. In reality, rural areas face severe difficulties in securing personnel (guides) capable of facilitating and explaining the experiences, meaning it takes significant time to build proper reception systems.

To solve these issues and deliver the food culture of various regions in Japan as 'experiences that resonate with foreign visitors', the Company has provided support for product creation and sales. Through this new partnership, we will further strengthen our approach to solving challenges related to human resources.