[Free Seminar] Co-creation Strategy for Marketing x Sustainability: Insights from UN 'CMO BLUEPRINT' and Major Ad Awards

Bywill Inc., a company dedicated to achieving carbon neutrality in Japan through GX (Green Transformation) and brand consulting, will hold a free online seminar titled "Co-creation Strategy for Marketing x Sustainability: Insights from UN 'CMO BLUEPRINT' and Major Ad Awards" on Tuesday, June 23, 2026.

Promoting sustainability is not merely a social contribution; it is an "engine for business growth" that determines a company's competitiveness and future. However, many companies face a dilemma where the customer-facing marketing department and the corporate-policy-driven sustainability department are siloed, preventing business results from effectively linking with social problem-solving.

This seminar combines two global topics to outline practical points for Japanese companies aiming for "Marketing x Sustainability" integration.

Topic 1: "CMO BLUEPRINT FOR SUSTAINABLE GROWTH" This is a practical framework developed by CMOs (Chief Marketing Officers) of the world's leading companies under the leadership of the UN Global Compact. It provides a highly effective guideline on how to integrate sustainability into the core of the business to balance profitability with social impact.

Topic 2: Creativity at the Forefront of Major Advertising Awards Leading global brands are evolving their execution from mere storytelling to "System Building," which embeds decarbonization mechanisms directly into the consumer's purchasing experience. We will analyze the latest creativity seen at top awards like "Cannes Lions."

Shift from just "telling" to a brand experience that "moves" customers and society. We welcome executives, marketing managers, and sustainability leaders who wish to break down departmental barriers and design their company's new markets and future.

[Seminar Content (Planned)] - Decoding the UN 'CMO BLUEPRINT FOR SUSTAINABLE GROWTH': Sustainable growth as a prerequisite for future marketing. - Evolution from 'Telling' to 'Moving': Insights from major ad awards like Cannes Lions. - Summary: How to merge marketing and sustainability.

[Event Details] - Date: Tuesday, June 23, 2026, 16:00-17:00 (JST) - Venue: Online (Zoom) - Participation Fee: Free

[Speaker] Yoshitaka Fujita (Manager, Brand Consulting Dept., Bywill Inc.)