Caddireat Innovation Launches B2C Brand 'CHERA' and Debuts at Interior Lifestyle Tokyo

Caddireat Innovation Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Tomohiro Koizumi; https://www.caddireat.com), the manufacturer of salon-quality beauty innerwear 'peu a beaute,' announced that it will exhibit for the first time at the 34th Interior Lifestyle Tokyo in June 2026 under its new brand, 'CHERA (シェラ) by peu a beaute.'

CHERA is a B2C brand created to bring the quality developed through 'peu a beaute,' which has addressed the beauty and swelling concerns of over 2.5 million people over the past decade, to the general consumer market.

At the venue, the company will showcase its first product, 'Night Care Socks,' scheduled for launch in July 2026.

The 'Night Care Socks' being showcased are a new concept in night-care items designed to turn sleeping time into 'time to cultivate beauty.'

Focusing on compression design, comfort, and the use of KODENSHI® fiber, the product was developed as a 'sustainable beauty habit' that can be effortlessly incorporated into daily life.

It is attracting attention not only from beauty-conscious consumers but also from the lifestyle and wellness markets.

This exhibition marks Caddireat Innovation's first major step into the B2C market. Leveraging the brand strength and product development capabilities cultivated in the B2B market, the company aims to create new customer touchpoints in the lifestyle, gift, and wellness sectors.

Exhibition Overview

Exhibition Name: Interior Lifestyle Tokyo (34th Edition) Zone: BEAUTY Booth Number: W2-A008 Venue: Tokyo Big Sight

CHERA has launched an official Instagram account to share the brand's vision and information on new products. Updates on launch details and advance information will be provided as they become available.

About Caddireat Innovation We are a company that creates beauty innovations together with our customers. To achieve this, we put immense passion into product development so that 'salon staff will truly love the product,' realize its value, and be convinced by its benefits. Our products have received the 'BEST BEAUTY ITEM' award from the professional journal 'Esthetic Tsushin' for five consecutive years, earning us a spot in the Hall of Fame.