It's Not Where You Watch, It's How You Watch: CAGUUU Launches 'Sports Viewing Support Campaign' Featuring Ambassador Keisuke Honda

CAGUUU, the company behind the furniture brand of the same name (Headquarters: Minato-ku, Tokyo; President: Yuki Nakamura), has announced the 'Sports Viewing Support Campaign,' a special initiative designed to make time spent watching sports at home more comfortable during the summer sports season.

The campaign, centered on the message 'The best matches deserve the best viewing space,' proposes space designs tailored to viewing styles, whether watching with focus, relaxing, or enjoying the game with family and friends.

CAGUUU brand ambassador Keisuke Honda is featured in the main visual. The campaign includes limited-time coupons and a giveaway contest for items signed by Keisuke Honda.

Additionally, through the official CAGUUU X account, a user-participatory initiative is being held where prizes such as ergonomic chairs, low sofas, sofa beds, and CAGUUU gift cards are added sequentially based on the number of reposts.

Furthermore, campaign visuals will be displayed on the entrance signage of Marui Kitasenju from June 13 to June 26, 2026, promoting the initiative both online and offline.

Focusing on Home 'Viewing Environments' During a Summer of Late-Night and Early-Morning Events As the world's passion for sports intensifies this summer, global events with time differences mean many notable matches occur late at night or early in the morning. Watching sports, participating in real-time on social media, and cheering with family or friends is becoming more deeply integrated into daily life.

While traditional sports viewing often focuses on temporary excitement through merchandise or food, less attention has been paid to the 'space'—such as posture while facing the screen for over 90 minutes, creating an environment that facilitates concentration, and fatigue management during late-night or early-morning broadcasts.

CAGUUU is shifting its focus from 'where to watch' to 'how to watch,' aiming to update the lifestyle of home viewing through furniture that supports the body, facilitates immersion, and provides a comfortable space for family and friends.

Three Viewing Spaces Proposed by CAGUUU This campaign proposes three viewing spaces tailored to different styles.

TYPE 01: Focus requires posture. For those who want to watch every detail, from tactics and commentary to the final penalty shootout. This is an immersive viewing style. Long viewing sessions are heavily impacted by posture and distance from the screen. Ergonomic chairs support comfortable sitting, and when paired with height-adjustable desks, they allow for adjustments to monitor height and line of sight. AXISU Ergocore Office Chair: ¥85,690 Woody Aura Electric Height-Adjustable Desk (assembly included): ¥263,790

TYPE 02: Enjoy the excitement freely. For those who want to watch while relaxing, even late at night. This is a relaxed viewing style. Single-seat sofas create a special personal space. Pairing them with a side wagon keeps drinks, snacks, and smartphones within reach, allowing more freedom while watching. Single Volume Sofa: ¥136,990 Woody Prime Box Side Wagon with Casters: ¥55,290

TYPE 03: Sharing 90 minutes makes it special. For those who want to share the joy of the moment with family and friends. This is a shared viewing style. Creating layouts centered around sofas and side tables that surround the screen allows for shared moments in closer proximity. Incorporating furniture based on the number of people and room size makes the gathering time more comfortable. Retro Modern Sofa Bed: ¥76,590 Woody Prime Walnut Side Table with Casters: ¥52,390

Campaign Commemorative Perks Special perks are available for purchasing eligible products during the campaign. Perk 1: Limited-time coupons ¥5,000 OFF on purchases of ¥80,000 or more: FT5000 ¥3,000 OFF on purchases of ¥50,000 or more: FT3000 *Applicable to all items, cannot be combined with other coupons.

Perk 2: Giveaway for Keisuke Honda-signed goods Five winners will be selected to receive goods signed by Keisuke Honda during the campaign.

Unlock Perks! Participate in the 'Sports Viewing Support Campaign' CAGUUU is running a repost campaign on its official X account where everyone can participate. Prizes are added sequentially based on the number of reposts.

Campaign Overview Campaign Name: Sports Viewing Support Campaign Application Period: June 15, 2026 (Mon) 18:00 – July 19, 2026 (Sun) 23:59 Content: Purchase perks, X repost campaign, recommendations based on viewing styles How to Apply: Follow the official CAGUUU X account, 'Like' and 'Repost' the campaign post, and post with the designated hashtag.