Calbee is launching a collaboration with the RPG Genshin Impact starting mid-June 2026. The campaign features popular game characters on the packaging of three products: Jagarico Thin Salad, Jagarico Spicy Umami Mentai Cheese, and Jagarico Spicy Wasabi Soy Sauce. The thin salad cup has 30 design variations (5 cups, 6 lids) priced around 200 yen (52g). The two spicy flavors cost around 165 yen (38g) and feature characters like Paimon, Jean, Barbara, Mika, Varka, and Amber. A special promotional event will take place at Shibuya 109 on June 20, 2026, from 10:00 to 20:00, offering Jagarico fortunes and photo spots. Additionally, the Jagarico Maker website will feature collaboration assets from June 15 to August 31, 2026.

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  • Source: PR TIMES
  • Category: business