Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara) has collaborated with "Tokyo Banana World," operated by Grape Stone Co., Ltd. (Headquarters: Chuo-ku, Tokyo), to develop "Full Granola® Tokyo Banana Flavor," a product designed to complement breakfast, from its cereal brand, which holds the No. 1 sales position (※1). This product will be available for a limited time starting July 17, 2026 (Fri.) at "Tokyo Okashi Land" in Tokyo Station Ichibangai.

※1: INTAGE SRI+ Data: Cereal Market January 2025 - December 2025 Cumulative Sales Amount

[Background of Development]

"Full Granola®" is a cereal that can be enjoyed for its crunchy texture, made by mixing grains such as oats, rye, and brown rice, baking them fragrantly, and then mixing in fruits and nuts. It was first released as "Fruit Granola" in 1991 and renamed "Full Granola®" in 2011. It will celebrate its 35th anniversary in March 2026 and is currently the No. 1 selling cereal brand. In addition to the standard "Full Granola®," Calbee has released many flavors, including limited-time and quantity-limited products.

A special project will be implemented to commemorate the 35th anniversaries of both "Full Granola®" and "Tokyo Banana®," long-selling brands born in 1991. This collaboration aims to recreate the mellow and creamy taste reminiscent of "Tokyo Banana®." A new "Tokyo souvenir" perfect for both meals and snacks will be released.

[Product Features]

● Contains "Tokyo Banana®" shaped chips, crisply baked with banana puree using Calbee's unique Neo Oven method. When mixed with milk, the custard flavor is enhanced. This is a "Full Granola®" that allows you to enjoy the taste of "Tokyo Banana®" in a light and crispy way.

● Each box contains 4 bags. The design clearly indicates the collaboration with "Tokyo Banana®."

[Product Overview]

Product Name

Full Granola® Tokyo Banana Flavor

Contents

4 bags

Price

1,296 yen (tax included)

Pre-sale

July 17, 2026 (Fri.) - August 5, 2026 (Wed.)

Pre-sale Area

"Tokyo Okashi Land" in Tokyo Station Ichibangai

General Sale

August 17, 2026 (Mon.) - End of September 2026 (approx.)

General Sale Area

Tokyo Banana s (Outside the central underground ticket gate of JR Tokyo Station, Yaesu), Ekinaka LAB Tokyo Yaesu South Exit Pakumogu Terrace

*Actual release dates may vary slightly depending on the retailer. *Availability may vary by store, and products may be sold out.

[Special Set with Limited Edition Goods Also Available at "Tokyo Okashi Land"]

A special set exclusively for "Tokyo Okashi Land" in Tokyo Station Ichibangai will also be available! This 4-item set includes "Full Granola® Tokyo Banana Flavor" (4 bags), "Tokyo Banana®" (8 pieces), a fluffy "Tokyo Banana® Mascot" with a cute, rounded silhouette, and a fun "Tokyo Banana® Mini Towel" featuring a lineup of "Tokyo Banana®."

Product Name: Full Granola® x Tokyo Banana® Special Set

Contents: 1 x "Full Granola® Tokyo Banana Flavor" (4 bags), 1 x "Tokyo Banana®" (8 pieces), 1 x "Tokyo Banana® Mascot", 1 x "Tokyo Banana® Mini Towel"

Price: 3,400 yen (tax included)

FACT BOX

  • Source: PR TIMES
  • Category: コラボレーション