Second Consecutive Year! "Taste of Hokkaido" Fan Meeting Held Calbee "Fan With! Project" ~Potato Chips Hokkaido Butter Shoyu Flavor Fan Meeting in Sapporo~

Calbee Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President and CEO: Makoto Ehara) will hold the "Potato Chips Hokkaido Butter Shoyu Flavor Fan Meeting in Sapporo" on September 5, 2026 (Sat) at Sapporo TV Tower. On the day of the event, in addition to an introduction to "Potato Chips Hokkaido Butter Shoyu Flavor" and an original mystery-solving game, Calbee's unique recreational activities such as a tasting session of Calbee products and an extra butter experience are planned. Recruitment of participants will begin on July 8 (Wed) within the smartphone app "Calbee Ruby Program".

The application deadline is July 21 (Tue) at 23:59.

Details here: https://www.calbee.co.jp/lbeeprogram/fanmeeting/sapporo2026/

[Background of the Project]

Since its founding in 1949, Calbee has launched numerous products such as "Kappa Ebisen," "Potato Chips," "Full-scale®," and "Jagarico." To meet and deepen connections with the fans who have long supported Calbee products, the Calbee "Fan With! Project," Calbee's first nationwide fan meeting, was launched in 2024. It was held at 17 locations nationwide, and many fans participated. In fiscal year 2025, we held collaborative fan meetings with our group company "Calbee Potato" and other companies for the first time, and on March 21, 2026, we held our first fan meeting overseas in Hong Kong. To date, over 1,000 fans and approximately 700 employees have interacted through the project.

In the fiscal year 2025 fan meetings, we received an average satisfaction rating of 4.94 points (out of 5) in post-event surveys, and the amount spent on product purchases after participating in the event increased by an average of 153%*1 compared to before participation, providing an opportunity for customers to increase their interest in Calbee products. Furthermore, by interacting with fans, Calbee employees in departments such as factories and sales, who have few opportunities to interact with customers in their daily work, achieved a high motivation score of an average of 4.8 points (out of 5).

Based on the results of fiscal year 2025, we have decided to implement the Calbee "Fan With! Project" again in fiscal year 2026. We plan to hold approximately 14 events, mainly fan meetings for the "Calbee Potato Chips" series, at factories, branches nationwide, group companies, and potato fields.

Participation in the Calbee "Fan With! Project" can be applied for through Calbee's smartphone app "Calbee Ruby Program." Please look forward to interacting with Calbee employees and special events that can only be experienced through this project.

*1: Survey conducted via the smartphone app "Calbee Ruby Program," targeting all products eligible for the folded package campaign.

Special website: https://www.calbee.co.jp/lbeeprogram/fanmeeting/

[Overview of Calbee "Fan With! Project" ~Potato Chips Hokkaido Butter Shoyu Flavor Fan Meeting in Sapporo~]

Date and Time: September 5, 2026 (Sat) 13:30-16:00 <Reception (Gathering) Starts 13:00>

Venue: Sapporo TV Tower 2F (1 Chome-1 Odori Nishi, Chuo-ku, Sapporo)

Event Content: Orientation, original mystery-solving game, product tasting session, arrangement experience, Q&A corner, etc.

*Content is subject to change without notice.

[How to Apply] Applications will be accepted within the "Calbee Ruby Program." By folding empty bags of Calbee products eligible for the folded package campaign into a specified shape and photographing them within the "Ruby Program," you can earn Ruby (points). You can apply once for every 500 Ruby accumulated. If you win, up to 2 people per group can participate. You can apply multiple times during the campaign period.