When will 'Crispy Pizza Potato Cheese Cheese Cheese' be released?

It will be available starting July 27, 2026, at convenience stores nationwide, while supplies last.

How much more cheese does it have?

It contains double the amount of cheese cream compared to the original 'Pizza Potato'.

Available at major convenience stores across Japan. Limited quantity, so may sell out quickly.

Twice the Cheese! A Different Kind of 'Pizza Potato' with Crispy, Crunchy Texture – Introducing 'Crispy Pizza Potato Cheese Cheese Cheese' for a Rich, Cheesy Flavor

Published Jul 16, 2026 11:00 PM ・ Updated Jul 17, 2026 1:13 AM ・ 5 min read ・ Source: PR TIMES

Calbee Co., Ltd. will launch 'Crispy Pizza Potato Cheese Cheese Cheese,' featuring double the cheese of the original 'Pizza Potato,' in convenience stores nationwide starting July 27, 2026. With wavy-cut chips and a line-patterned cheese cream, it offers a crispy-crunchy texture and rich flavor.

Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara) will launch 'Crispy Pizza Potato Cheese Cheese Cheese,' a derivative brand of 'Pizza Potato,' featuring wavy-cut chips and cheese cream applied in linear patterns. The product will be available for a limited time starting Monday, July 27, 2026, at convenience stores nationwide.

*Compared to Calbee's original 'Pizza Potato'

[Background]

'Pizza Potato,' first launched in 1992, is a long-selling snack that recreates the authentic taste of pizza by topping potato chips with cheese-flavored flakes and parsley. It has gained strong support as a unique and one-of-a-kind brand, with a large base of loyal, heavy users.

At the same time, to appeal to consumers who haven't tried 'Pizza Potato' in a while and to snack lovers who enjoy new products, Calbee spent approximately two and a half years developing 'Crispy Pizza Potato.' This new version doubles the amount of cheese to enhance the signature 'gooey cheese' and 'rich flavor' of the original, while the wavy cut delivers a new 'crispy-crunchy' texture. Retaining the highly praised flavor from its September 2025 launch, it will be re-released with a premium package design emphasizing generous cheese. This product is designed not only for fans of the original 'Pizza Potato' but also for those who love trying new snacks.

[Product Features]

- Made with thick, wavy-cut potato chips that offer a satisfying yet light texture, delivering a crispy-crunchy bite similar to a crispy pizza crust.

- Cheese cream is evenly applied in straight lines across the chips, ensuring a rich, cheesy flavor in every bite. The amount of cheese is double that of the original 'Pizza Potato.'

- The packaging features a tricolor stripe and black background to clearly identify it as a 'Pizza Potato' spin-off brand. Illustrations and icons emphasize the abundance of cheese, creating a premium and special-edition look.

[Product Overview]

Product Name

Crispy Pizza Potato Cheese Cheese Cheese

Net Weight

45g

Price

Open price (approximately ¥210 including tax)

Launch Date / Sales Area

July 27, 2026 (Monday) / Nationwide at convenience stores

*Actual availability may vary slightly by retailer.

*Some stores may not carry the product or may sell out early.

Official Website: https://www.calbee.co.jp/pizza/

The Story Behind Pizza Potato: https://note.calbee.jp/n/n28815475eae6

FACT BOX

Source: PR TIMES
Category: New Product

Twice the Cheese! A Different Kind of 'Pizza Potato' with Crispy, Crunchy Texture – Introducing 'Crispy Pizza Potato Cheese Cheese Cheese' for a Rich, Cheesy Flavor

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