JAL SKY MUSEUM Begins Demonstration Experiment of Virtual Try-On System Utilizing AI Technology

CALM Corporation (Headquarters: Chuo-ku, Tokyo, President and CEO: Yukio Kitano, hereinafter "CALM"), Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Mitsuko Tottori, hereinafter "JAL"), Beyond AI Technology Research Association※1 (Location: Bunkyo-ku, Tokyo, Chairman: Masaki Hagiya, hereinafter "BAI Association"), and Ultra FreakOut Corporation (Headquarters: Minato-ku, Tokyo, President and CEO: Daisuke Uki, hereinafter "UFO") will commence a demonstration experiment utilizing a high-precision real-time virtual try-on system at "JAL SKY MUSEUM" starting July 10, 2026 (Friday).

This demonstration experiment aims to enable visitors to virtually "try on," not just "see," the historical uniforms held as historical materials by "JAL SKY MUSEUM," a facility where visitors can learn about the work of aviation and the history of JAL. This has been realized through CALM's overall coordination, combining the real-time virtual try-on technology of the BAI Association with the expertise in digital signage of Ultra FreakOut. The lineup of uniforms available for try-on includes not only past cabin attendant uniforms but also the highly popular flight crew uniforms, and for the first time in a try-on experience, mechanic uniforms.

Key Features of the Virtual Try-On Experience

The most significant feature of the try-on experience provided in this demonstration experiment is that the wear image is reproduced in real-time from any angle and for any movement, tailored to the person trying it on.

The wrinkles that appear on the clothes when raising arms and the spread of the hem are faithfully reproduced, creating a sense of actually wearing the uniform and providing an immersive try-on experience. Furthermore, try-on photos can have their backgrounds changed to images of the JAL SKY MUSEUM interior or a runway, allowing for enjoyment in various situations.

Demonstration Experiment Overview※2

Period: July 10, 2026 (Friday) – August 31, 2026 (Monday)

Location: JAL SKY MUSEUM

Uniforms: Past cabin attendant uniforms (5th and 6th generation uniforms), current flight crew uniforms, and mechanic uniforms.

Other: Photos and videos taken during the experience can be downloaded to a smartphone and shared on social media.

Reservation Site:

https://jalfactorytour.my.salesforce-sites.com/

Smartphone Screen Image

Virtual Try-On Uniform Lineup and Try-On Image

Through this demonstration experiment, we will offer a virtual "try-on experience" in addition to "viewing exhibits." We propose a new way to enjoy aviation history materials and will pursue the potential for application in a wide range of fields through virtual try-on, not just as entertainment. The four companies will continue to combine their respective expertise to contribute to the creation of new value that fuses digital and real, and the realization of a richer society, towards the further social implementation of AI technology.

※1 The Beyond AI Technology Research Association is a consortium established by The University of Tokyo, SoftBank Corp., and LINE Yahoo Corporation, utilizing the Ministry of Economy, Trade and Industry's CIP (Cooperative Research and Development) system, to create new businesses from joint research.

※2 In this demonstration experiment, information such as photo/video data of the participant, usage date and time, selected uniform and background image, and questionnaire results will be acquired. Photo/video data of the participant will be temporarily stored for the purpose of providing it to the participant for download. The data storage period will be 3 days, after which it will be promptly deleted. Information acquired, excluding photo/video data, such as questionnaire results, will be used for the purpose of future facility operation, technology development, and product improvement and enhancement.