Conversations Not Born in Meeting Rooms, in an Orchard. Corporate Agritourism Business Retreats Using RVs to Be Launched in Matsukawa Town, Nagano Prefecture from August 22

Marukame Orchard's APPLE BBQ is a highly popular content!!

CarLife Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Yuichiro Nose) will launch the "Marukame Orchard APPLE BBQ & BUSINESS RETREAT," an agritourism-style team-building program for corporations and organizations, in collaboration with Marukame Orchard (Headquarters: Matsukawa Town, Nagano Prefecture, Representative Director: Takeshi Kitazawa) and Marukame Brewery, starting August 22, 2026.

This program combines an orchard, award-winning cider, APPLE BBQ, a traditional Japanese house lounge, and RVs to foster team dialogue and communication that is difficult to achieve in meeting rooms, serving as a corporate retreat.

The first session is scheduled for August 22, 2026. Subsequently, we will accept consultations for custom dates and purposes for corporations and organizations, including team building, workations, management retreats, employee training, social gatherings, and regional tours.

1. Background: "Heartfelt Conversations" Difficult to Achieve Solely Through Meeting Rooms or Online

With remote work and online meetings becoming commonplace, corporate work styles have changed dramatically. However, opportunities for employees to talk leisurely, casual chats across departments, natural dialogue between management and members, and fostering team unity are decreasing.

While meeting rooms and online platforms allow for efficient agenda progression, incidental conversations, gentle dialogue that arises while sharing meals, and genuine feelings that emerge in a different environment are rarely born.

Therefore, CarLife Japan has planned an agritourism-style retreat utilizing the orchards, traditional houses, food, and RVs of Matsukawa Town as a new venue for companies and organizations to deepen team dialogue away from meeting rooms.

2. Agritourism for Corporate Team Building

Agritourism is a form of stay in rural areas where one experiences the local food, nature, lifestyle, and people.

This program utilizes agritourism not only for individual travel but also for corporate and organizational team building and workations.

In the open space of an orchard, savoring local cuisine, conversing in a traditional house, and using RVs for transportation, stays, and workspaces. This extraordinary environment elicits conversations and ideas that are unlikely to emerge in a regular office.

New ideas are born in a relaxed space!!

3. The Venue: Marukame Orchard and Marukame Brewery in Matsukawa Town, Nagano Prefecture

The venue, Marukame Orchard and Marukame Brewery, cultivates fruit trees and brews cider in Matsukawa Town, Nagano Prefecture.

Marukame Brewery's cider has received high acclaim at domestic cider contests such as the "JAPAN CIDER CUP," and has received the following awards in recent years:

JAPAN CIDER CUP 2026: "Marukame Cider Shinano Blend Dry" received GOLD (Grand Prize). All submitted brands received awards.

JAPAN CIDER CUP 2025: Received the highest award, Grand Prix (BEST IN SHOW).

JAPAN CIDER CUP 2024: Received GOLD (Grand Prize) and BRONZE.

Fuji Cider Challenge: Received SILVER and BRONZE awards consecutively since its first brewing in 2020.

Taste cider that has been nationally recognized in an actual orchard. Learning about the apple cultivation, brewing, and local stories behind it is also a major attraction of this program.

Marukame Brewery's Cider

4. APPLE BBQ and Award-Winning Cider Bring Teams Closer

One of the central experiences of this program is the "APPLE BBQ," unique to Marukame Orchard.

It's not just a BBQ; it's a time to enjoy local food and cider while feeling the orchard air in an apple-producing region. Gathering around the fire, sharing food, and savoring truly delicious items naturally brings participants closer together.

Conversations that are difficult to have during just a social gathering. Genuine feelings that are hard to draw out during training alone. These are brought out by the open environment of the orchard and the power of food.

Once you experience it, you'll understand!!

5. Utilizing RVs as "Mobile Rooms"

CarLife Japan views RVs not just as a means of transportation, but as spaces that support travel, stays, work, and interaction.

In this program, RVs will be utilized as follows:

- Transportation from urban areas to the region

- A space for small group discussions while traveling

- Rest and workspace at the location

- Accommodation base supporting a 1-night, 2-day agritourism experience

- A place to share an extraordinary experience with the team

- For those in Tokyo and Nagoya, consultations for RV rental and transportation are also possible.

The Meaning of Agritourism x RVs??

6. Workation Utilizing a Traditional House Lounge and the Entire Matsukawa Town

Marukame Orchard has a space utilizing a traditional Japanese house. This program will use the traditional house as a lounge for work, dialogue, reflection, and socializing.

Additionally, Marukame Orchard has shower facilities, and the nearby hot spring facility "Seiryu-en" is also available. Depending on the purpose of the corporation or organization, it is possible to design a 1-night, 2-day workation or regional experience using the entire Matsukawa Town as a field.

Spend time combining orchards, traditional houses, RVs, hot springs, and local food, instead of meeting rooms. This time will foster team communication and new ideas.

7. Recommended for Companies and Organizations Like These

This program is recommended for the following companies and organizations:

- Companies looking to deepen communication among employees

- Companies considering team building for management and executive candidates

- Companies planning management and executive retreats

- Companies considering workations or offsite meetings

- Companies looking for a venue different from regular social gatherings

- Companies and organizations interested in utilizing regional resources and regional revitalization

- Businesses in the tourism, regional development, real estate, and mobility sectors

- Companies looking for memorable corporate gifts for clients and business partners

- Companies wishing to convey local Japanese experiences to inbound tourists and international personnel

Clear approaches are necessary for team building!!

8. Program Overview

Program Name: Marukame Orchard APPLE BBQ & BUSINESS RETREAT

First Session Date: Scheduled for August 22, 2026

Location: Marukame Orchard / Marukame Brewery, Matsukawa Town, Nagano Prefecture

Target Audience: Corporations, Organizations, Corporate Personnel

Number of Participants: Approximately 10 people

Format: Agritourism-style retreat, primarily 1 night and 2 days *Consultations for day trips or partial participation are possible.

Main Contents: Introduction to Marukame Orchard/Brewery / APPLE BBQ / Award-winning cider introduction

Dialogue and interaction in the traditional house lounge / Mini-session on agritourism and regional resource utilization

RV experience / Consultation on team building and workation utilization

Cider purchase and delivery, and corporate gift consultations for those interested

Estimated Participation Fee: ¥45,000 (tax included) per person *May vary depending on the number of participants, transportation method, and specific activities. The final price will be provided individually.

Application/Price Confirmation: Please inquire via this form. Detailed Materials:

9. Custom Sessions After the First Event

After the initial event, we will also accept consultations for custom sessions tailored to the desired dates, number of participants, and objectives of each corporation or organization.

For example, the following can be designed:

- 1 night, 2 days focused on team building

- Offsite meetings for executives and management

- Employee training and management training

- Workation experience

- Study tours on regional resource utilization and agritourism

- Special experiences for clients and business partners

- Social programs centered around APPLE BBQ and cider

Consultations are also available for using RVs from Tokyo and Nagoya.

10. Enjoyment After the Experience: Cider and Gift Information

On the day of the event, we will provide information on Marukame Brewery's cider and related products to those interested.

Furthermore, we offer post-event consultations for those considering corporate gifts or year-end gifts. You can utilize what you experienced on-site for your home or as gifts for your valued clients and business partners.

*Purchasing products or consulting about gifts is optional. *It is not mandatory to purchase on the spot.

Very popular for mid-year and year-end gifts. Early reservations are available exclusively for participants!!

Representative's Comment: Yuichiro Nose, Representative Director of CarLife Japan Co., Ltd.

We believe that RVs are not just a means of transportation, but spaces for entering the region, working, conversing, and staying.

By combining this with the award-winning cider and APPLE BBQ of Marukame Orchard/Marukame Brewery, and the traditional house, we want companies and organizations to experience dialogue and team building that are difficult to achieve in meeting rooms.

We hope this will be a small step towards expanding agritourism beyond individual travel to corporate workations and team building.

Takeshi Kitazawa, Representative Director of Marukame Orchard / Marukame Brewery

At Marukame Orchard, we have conveyed the charm of Matsukawa Town's orchards through apple cultivation and cider brewing.

We hope that through the APPLE BBQ and cider at the orchard, and the time spent in the traditional house, companies and organizations will experience a rich time spent in Matsukawa Town.

We are confident that everyone who participates will be delighted, as we have worked together many times!!

Notes

Cider is an alcoholic beverage. Tasting samples will not be provided to those who will be driving.

Non-alcoholic options such as apple juice will be provided for drivers.

Some contents may change depending on weather and number of participants.

As it utilizes orchards, traditional houses, and outdoor environments, it is a different environment from typical hotels and meeting rooms.

Advance reservation is required to participate.

Company Profile: CarLife Japan Co., Ltd.

Location: Minato-ku, Tokyo Representative: Representative Director Yuichiro Nose Business Activities: RV rental and sales, tourism and regional revitalization support utilizing mobility, proposals for corporate RV utilization, etc. URL:

Marukame Orchard / Marukame Brewery

Location: Matsukawa Town, Shimoina District, Nagano Prefecture Business Activities: Fruit cultivation, cider brewing, traditional house stays, orchard experiences, etc. URL:

Inquiries Regarding This Matter

CarLife Japan Co., Ltd. Contact: Nose Email: [[email protected]] Phone: [090-1078-9397]

RV Information: