Car-Mate Releases Brand Video on YouTube to Commemorate 60th Anniversary, Showcasing Technological Evolution and Spirit of Challenge

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Car-Mate Co., Ltd. has released a brand video on YouTube to commemorate its 60th anniversary, showcasing the company's philosophy, approach to manufacturing, and technological evolution.

Car-Mate's manufacturing journey began in 1966 with the development of the 'Auto Pillow' (now known as the headrest), designed for enhanced comfort.

Since then, under its corporate philosophy of 'CREATE – Creation,' the company has consistently pursued the creation of new value and developed products that support safe and secure mobility lifestyles.

The newly released brand video visually presents the accumulated technologies, dedication to quality, and enduring spirit of challenge that have been passed down since the company's founding. It highlights long-standing initiatives such as the half-century-long high-speed durability testing for roof carriers, the 1,000-kilometer driving tests for tire chains conducted for over 40 years, and investments in in-house manufacturing facilities for child seats and lighting products—illustrating both the origins and the current state of Car-Mate's manufacturing ethos.

This video has been produced as a content piece linked to the 60th-anniversary commemorative website. It visually traces the path of innovation and challenges undertaken under the 'CREATE – Creation' philosophy. We invite you to watch it.

Car-Mate Brand Movie

A visual presentation of the technological advancements and spirit of challenge passed down since the company's founding.

▼CREATE – Creation｜Car-Mate: 60 Years of Technology and Challenge https://youtu.be/h6Tvaq0rj00

Car-Mate 60th Anniversary Commemorative Website

This video is part of the content created in conjunction with the website launched to celebrate the company's 60th anniversary. By viewing the special website alongside the video, you can deepen your understanding of the company's journey from its founding to the present, as well as its corporate philosophy of 'CREATE – Creation.'

▼Car-Mate 60th Anniversary Commemorative Website https://lps.carmate.co.jp/lp/events/60th/

Video Highlights

Company Overview

Company Name: Car-Mate Co., Ltd. Representative: Katsu Tokuda, President and CEO Headquarters: 5-33-11 Nagasaki, Toshima-ku, Tokyo Founded: June 7, 1966 (Showa 41) Capital: 1.6377 billion JPY URL: https://www.carmate.co.jp Business Activities: Manufacturing and sales of automotive accessories, outdoor, leisure, and sports products, snowboard equipment, software development, and more.