“Castee Music,” a service that pays rewards for adding BGM to SNS videos, surpasses 100 million total views

Castee, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Shintaro Otake), operator of the co-creative entertainment DX platform "Castee," is pleased to announce that "Castee Music," a service where users receive rewards based on view counts for selecting background music (BGM) and posting videos to social media, has surpassed 100 million total views for videos using registered tracks within 3.5 months of its service launch.

- What is "Castee Music"? It is a service where you can receive rewards based on the number of views when you post videos to social media using music listed on Castee Music. It is free to use for anyone, including influencers and general social media users.

Castee Music Service Site: https://castee.com/music

- Music distribution started on March 31 via "Castee Music ad" "Castee Music ad," a music promotion service for music labels utilizing "Castee Music," has received significant feedback since its announcement on March 16. Starting March 31, multiple tracks utilizing this service have been released sequentially.

- What is "Castee Music ad"? It is a pay-per-view music promotion service for music labels that replicates the mechanism of how songs become viral on social media by building a system where creators "use" tracks as BGM in their social media videos. Because creators earn rewards based on view counts by using music selected via Castee as BGM in their TikTok or Instagram videos, it encourages active use of the music and maximizes exposure on social media.

1. Industry-leading low cost-per-view and a secure "pay-per-view" design We have adopted a "pay-per-view" model where rewards fluctuate based on the number of views. We have achieved high cost-performance with a cost-per-view that is among the lowest in the industry. Campaigns can be conducted even with a low budget, and since the posting ends as soon as the ordered target view count is reached, flexible operation is possible.

2. Posting possible in as little as 3 days. Start easily with just music data All you need to provide are three items: the music data, the jacket image, and the song title. Since posting is possible in as little as 3 days from the request, you can deploy speedy promotions that align with current trends.

3. Creator network with guaranteed safety The view counts eligible for payment are limited to those from "safe creators" who have passed Castee's unique screening process (including identity verification, anti-social force checks, and prevention of impersonation via social media linkage).

Inquiries regarding "Castee Music ad" Castee, Inc. Sales Department: [email protected]

- About Castee, Inc. We operate "Castee," a co-creative entertainment DX platform that turns creator innovation into value. With technology as our starting point, we aim to be an "infrastructure for creating new entertainment" and are expanding our business in Japan and Asia.

Company Overview Company Name: Castee, Inc. Representative: Shintaro Otake, Representative Director and CEO Address: the Folks 5F, 2-18-19 Jingumae, Shibuya-ku, Tokyo Established: March 14, 2022 Capital: 719,559,650 yen (including capital reserves) Business Description: Co-creative entertainment DX platform business URL: https://castee.com